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Advertising and Public Relations

Degree Requirements

All majors pursuing the Bachelor of Arts in Advertising and Public Relations must maintain a GPA of 2.5.

The Ad/PR Program primarily offers DAYTIME classes. 
We regret that we cannot accommodate the academic needs of students who require evening courses.  If you are seeking an evening program in Ad/ PR, please visit the CCNY website for The Center For Worker Education.

Pre-Requisite Course (For Admission to the Major):
10100 - Introduction to Media Studies 3cr.

Required Courses for Advertising & PR Major (36 Credits):
20900 - Introduction to Public Relations 3cr.
21000 - Introduction to Advertising 3cr.
35000 - Corporate Communications 3cr.
36000 - Market Research 3cr.
36200 - Public Relations Writing 4cr.
36300 - Advertising Copywriting 4cr.
37500 - Advertising Management  3cr.
37600 - Advertising Planning 3cr.
40100 - Ethics and Values in Communications 3cr.
46800: Advertising & Public Relations Workshop (4 cr.)

One 3-credit Elective from the following:
21100: Advertising & Public Relations Production (3 cr.)
29900: Internship I (1-3 cr.)
39900: Internship II (1-3 cr.)
36500: Social Media Strategies
37400: Event Planning

or any of the other Ad/PR electives offered throughout the year

=Total Credits for B.A. Advertising & PR Major: 36*

(*in addition to general degree requirements)


Advertising and Public Relations

Program Director: Lynn Appelbaum

Shepard Hall, Rm. 472
160 Convent Avenue
New York, NY 10031

P | (212) 650-6561

F | (212) 650-6564

E |