Advertising and Public Relations
The Advertising & Public Relations Program of the Media & Communication Arts Department at City College offers a Bachelor of Arts degree to a diverse, yet selective group of highly motivated students. In addition to providing a rigorous curriculum which explores current theories in integrated marketing, advertising, corporate communications, public relations, and communications management, the Ad/PR Program at City College is dedicated to delivering the sort of practical knowledge and hands-on experiences that students could only get by studying here in New York City, the communications capital of the world. Our program not only gives students access to global corporations, leading edge firms, and dynamic grass roots organizations, but to an engaged faculty that includes working professionals.
Since its beginning in 1984, the Ad/PR program has been the only undergraduate integrated marketing communications specialization in CUNY. Today, it is among the college’s few second-level admissions programs and accepts students into the major by application only (see ADMISSIONS section for requirements). With approximately 200 declared Ad/PR majors, the program remains true to its mission: to offer a competitive, professional communications education to students with diverse backgrounds, skills, and interests. We attract a growing number of students not only from New York, but from across the country and around the globe.
The Ad/PR Program is proudly committed to service learning and civic-minded projects, especially those that relate most directly to CCNY students and their communities. Such integrated learning gives students a greater sense of purpose, reinforcing that advertising and public relations can motivate positive social change.
IMPORTANT: Students interested in majoring in Ad/PR must apply for admission into the program, in addition to being accepted to CCNY. Admission to the Fall 2015 semester is CLOSED. Please apply for Spring 2016 by the October 9th deadline.
IMPORTANT: Students must have completed Introduction to Media Studies MCA 101 or be enrolled in MCA 101 at the time you apply to this major.