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Advertising and Public Relations

The Ad PR Workshop

A Client Pitch Welcome 12-19-2013

The Ad/PR Workshop (MCA 468) is the capstone course in the Advertising & Public Relations Program of the Media & Communication Arts Department at CCNY. This undergraduate class enables pre-professional students to go deep into a single, semester-long assignment in partnership with an actual client – especially those with a public service, community based project. Workshop students utilize research methods, analytical skills as well as an organized and conscientious approach in order to solve real life marketing communications problems. By semester’s end, student teams transform their in-depth analysis into strategic communications plans which enable them to create, produce, and implement comprehensive communications campaigns that meet the client’s marketing objectives in service to the community.

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A Partial List  of Workshop Partners and Projects:

International Anti-Counterfeit Coalition: Dissuade students from buying counterfeit goods

New York Organ Donor Network: Persuade student to become organ donors

Capital One: Promote financial literacy

WE ACT for Environmental Justice: Promote justice in Harlem for environmental equality

Heritage Heights Foundation: Encourage students to support local businesses

Get Healthy Harlem/Columbia University: Promote healthy habits in the community

New York Blood Center: Encourage year-round donation of blood

Healthy CUNY Initiative: Promote healthy habits that increase academic performance

Memorial Sloan Kettering: Increase awareness of the HPV virus

City College Writing Center: Elevate the status of writing among CCNY students

City College Library: Increase awareness of on-campus services

Boniuk Center for Religious Tolerance at Rice University: Increase the level of dialog at religiously diverse college campuses

The American Heart Association: Encourage Hispanic CCNY student to reduce the salt intake of themselves and family. 

For radio station




Workshop Work



Charging Smart Ad 1   your racetrack
  Veritas Drinking 2     K9ad3 

 Eye Ad        Related by Blood

  Ad from DYNAMIC on Dirnking     banana ad
  
First Draft       Wedding

  
fries    MadonnaAd2

  MarioPuzo      My Day of Give

resizedhairsalon       Spectrum Ad Good Friday
 
TAGad1 

Post_AD_MED2      SCC Final Print Ad 1
  
small Print Ad 1      Don't actsmaller