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Branding & Integrated Communications

Application Requirements

The BIC Master's program offers three specialized tracks: Account Management, Creative, and Public Relations.

 

BIC welcomes applicants with undergraduate academic backgrounds from all fields, not just from closely related fields of advertising, marketing, public relations, etc. All prospective students are expected to have a lively interest in pursuing a career in branding and marketing communications, possess solid writing skills, and have a competitive academic track record and/or a strong record of success in the workplace.

Applications should be submitted online, here.

GRE test scores are not required. International students must submit English translations of transcripts and a standard TOEFL score of 90 or higher.

Because of the collaborative nature of the BIC program, applicants are strongly encouraged to expect to enroll as full-time students, which usually means a course load of nine credits (three courses) each fall and spring semester. All classes are scheduled either for late afternoons or evenings and meet on a once-weekly basis. Summer courses will be offered. In a typical sequence, students will complete 36 credits and graduate with the Master's degree in two years. A few exceptions will be made for part-time students; inquire with Professor Nancy Tag, BIC Program Director.

Applications for Fall 2015 can be submitted as of October 2014. The final deadline is April 2015. For more information, go to the Graduate Admissions page of the CCNY site.

 

WHO is the ideal BIC Candidate?


CURIOUS people. Such as...

 

College grads with a degree in communications, marketing, graphic design, psychology, anthropology, English, computer science, economics...

Professionals interested in changing careers -- or in advancing an existing career in communications, advertising, public relations, or marketing.

 

Talented, ambitious people who are insatiably curious, relentless, hardworking, and fearlessly passionate. People who are willing to go above and beyond – know when to color outside of the lines and when to fall in line. Able to explore several paths to get results. Artists who have a good eye and awesome wrist. Writers. Storytellers. Those who can affect change and have a voice. People who have amazing problem solving skills, are self-starters, and jump at challenges with open arms. Have a talent for numbers, stats, and can transform data into engaging stories. Folks who think spread sheets “are cool.” Interested in business literacy:  payroll, governance, P&L, legal compliance, and have an appreciation of the global economic landscape. People who have an eye on C-Suite priorities, but also interested in how the mailroom works. Outside interests and involvement in other social, cultural, digital, and non-work endeavors encouraged. Ability to predict the future (trendspotting) a plus.

 

Sound like you? Then send us your contact information by clicking HERE and by applying online.