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Branding & Integrated Communications

BIC Sample Course Sequence

Sample BIC MPS Course Sequence (plus sample electives in italics):

 

YEAR

FALL Semester

Credits

SPRING Semester

Credits

I

B2000 Research & Awareness F

3

B3003 Internal Management MT

3

 

B2001 Strategy & Measurement F

3

B2003 Brand Experience F

3

 

B2002 Idea Development F

3

B3002 Consumer Behavior & Persuasion MT

3

 

B2050 Strategic MediaE

3

B3010 Creative Concepts CT

3

 

 

 

B3022 PR Branding Campaigns PRT

3

 

YEAR

FALL Semester

Credits

SPRING Semester

Credits

II

B3201 BIC Campaign Non-Profit W

3

B3202 BIC Campaign Corporate W

3

 

B3001 Relationship Building MT

3

B3012 Design & Portfolio Development CT

3

 

B3011 Multi-Media Executions CT

3

B3020 Stakeholder Analysis PRT

3

 

B3021 Corporate Brand Communications PRT

3

 B2051Leadership, Ethics, and Legal Issues E

3

 

KEY: F=Foundation, W=Workshop, MT=Management Track, C=Creative Track, PRT=Public Relations Track, E=Elective


Significant learning happens outside the classroom and in BIC's backyard: 

New York City. 

All year long, BIC students are actively involved in 

conferences, workshops, contests, etc.

 

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New York City Conferences:
PR Week: September
Advertising Week: Sept
NY Women in Communications: November
AdTech: November
The Future of Web Design: Oct
Creative Week: May
Social Media Week: Feb
ARF Re:Think 2014: March
PR Career Summit: April
Internet Week: May
ARF Audience Measurement: June

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Off-Site Professional Development:
BIC/Industry Mix + Mentor
Spring Industry Workshop

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Off-Site Enrichment Seminars:
Center for Communications
NYC Media Lab
AIGA Events

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Competitions/Showcases:
CMYK 100 Top Creatives Contest
One Show College Competition
One Show Client Pitch
ADC Portfolio Night