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Branding & Integrated Communications

Overview

One vision. Three tracks. Many perspectives. Uniquely BIC.

The BIC Master of Professional Studies (MPS) combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. It is a 36-credit, two-year program that is portfolio-based. All courses, held in the late afternoons and evenings, are taught by professors and active professionals with high-level industry experience.

Management Track Students

Because of the growing importance of presentation and visualization in the communications field, all students will be required to defend a Senior Thesis in the form of a printed and electronic portfolio, which must be presented to a faculty committee and council of industry professionals after completing their Convergence Workshop Practicum.

 

In addition to learning shared foundational and applied knowledge,
BIC students select from one of THREE AREAS OF SPECIALIZATION:



Account Management & Planning:

measurement & analytics | strategy & insight development | relationship building |media planning

Based on undergraduate focus and work experience, BIC grads who specialize in this track may get jobs as:

Advertising Account Executives, Brand Managers, Media Specialists, Brand Strategists/Planners, Digital Analysts, Social Media Experts, Project Managers, ETC.

 

Creative: 

conceptual thinking | multi-platform & experiential execution | dynamic portfolio development

Based on undergraduate focus and work experience, BIC grads who specialize in this track may get jobs as:

Advertising Creative Directors, Copywriters, Art Directors, ETC.


Public Relations:

organizational branding and reputation | multimedia content creation | models of influence | program management

Based on undergraduate focus and work experience, BIC grads who specialize in this track may get jobs as:

Public Relations Specialists in "expanding frontier" and "fame sensitive" sectors (science, technology, fashion, entertainment, media), Investor Relations Professionals, Social Media Experts, ETC.



Located in the media communications capital of the world, the BIC MPS program reinforces City College’s commitment to innovation, scholarship, and leadership. At a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC seeks to urgently examine and shape the new cross-disciplinary challenges of creating and managing brand identity in ways that not only benefit the bottom line, but add value to society.