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Media & Communication Arts

MCA 2013 Summer Courses

summer 2014

FEATURED COURSE:

 Filmmaking in Oklahoma

MCA 31566  Ethnographic Filmmaking  (1Q)  6 credits

An ethnographic study of American Indians in Oklahoma through the lens of a video camera. Students spend the first week on CCNY campus taking one of three tracks in this collaborative course offering - Documentary Film Production (3 credits) and/or Ethnographic Studies of American Indians in Oklahoma (3 credits) or both. The second and third week are spent in Oklahoma, hosted by the Cheyenne and Arapaho Tribal College, where the field work will be performed. The fourth week is spent back on CCNY campus editing short documentaries, reviewing, evaluating and analyzing the ethnographic experience through screenings and presentations.

 

OPEN TO ALL: for information, see Professor Campbell Dalglish

Download the Flyer HERE

cdalglish@ccny.cuny.edu


Full Listing: COMING SOON.


SESSION I: June 

MCA 101  Intro to Media Studies  (1MM and 1YY)  3 credits

This survey course will introduce students to technological, historical, economic and social perspec-tives on the communications field. Particular emphasis will be placed on research, critical analysis, effective writing and dynamic presentation skills essential for success in the highly competitive com­munication industries. Open to all students in good academic standing. (Required for all Ad/PR and Film/Video majors and Journalism minors)

 

MCA 121  Intro to Film Studies (1BB)  3 credits

What comes after "thumbs up" or "thumbs down" to a movie? MCA 121 opens the toolkit that allows students to understand how, why, and for whom the movies are made. Students see "thumbs up"  films to learn how the medium makes us care about characters, stories, and much more. Open to all students in good academic standing. (Required for Film/Video majors and Cinema Studies minors)

 

MCA 31111   Entrepreneurship for Media Communications  (1AA)   3 credits

This course helps students develop sound business strategies to launch a business venture using time-tested brand building techniques and communications. Students learn marketplace and consumer analysis, business plan development, negotiation skills, online accounting practices, marketing, public relations, direct to consumer and business-to-business. Case  studies of contemporary icons from Mark Zuckerberg to Sean “Diddy” Combs. Field trips included.

 

MCA 31119   Writing TV Drama in Spanish  (2YY) 3 credits

Prime time drama in Spanish for the more than 350 million speakers of the language (40 million of whom live in the USA) is much more than telenovelas. Learn how to write scripts in Spanish that fit this vast global market. The professor Angel Lara has worked for top productions in Spain. IMPORTANT: All instruction & assignments in Spanish

 

MCA 31567   Multicultural Marketing Communication (1MM)  3 credits

America is experiencing the most profound demographic changes in a century. Effective communi-cation to this "new America" is key to the long-term survival and success of any company in today's marketplace. This class helps students recognize how cultural differences impact consumer behavior, and to apply this knowledge to develop communication strategies, assess similarities between multicultural and general market consumers, and evaluate how marketers leverage these common traits to maximize communication impact. (Pre Req. MCA 210)

 

MCA 374  Events Planning (1LL)  3 credits

Special events and effective meetings require detailed preparation, coordination and effort.  Good communication and organizational abilities are essential.  From establishing goals to putting together budgets to scheduling media coverage to utilizing social media, students learn techniques and skills necessary for successful special event execution. Veteran event planners share their real-world knowledge and expertise. Students create, plan and present a hypothetical event from start to finish. (Pre Req. MCA 209)

 

 

 

SESSION II: July 

 

MCA 101  Intro to Media Studies  (2LL)  3 credits

This survey course will introduce students to technological, historical, economic and social perspec-tives on the communications field. Particular emphasis will be placed on research, critical analysis, effective writing and dynamic presentation skills essential for success in the highly competitive com­munication industries. Open to all students in good academic standing. (Required for all Ad/PR and Film/Video majors and Journalism minors)

 

MCA 31605   Business and Professional Writing  (2MM)   3 credits

Good communication skills are just as essential in the workplace as they are in school, but academic writing and writing for the workplace can be very different. This course examines those differences by focusing on audiences, goals, context, style, content, formats and teamwork.  From writing a resume to working on reports, proposals, memos and letters, all types of business and technical writing will be explored, providing students with the skills to transition from academic to the business world. As a final project, students will work on teams to write and present a proposal related to current business trends and needs. (Pre Req. MCA 209)

 

EXTENDED SESSION:  June - July

 

Internships:  MCA 29901, 02, 03 and 39901-03 (1-3 credits)  Appelbaum 

By faculty approval only:  Please see Prof. Appelbaum. S 472A.  For MCA Majors only.

 

Graduate Internships: MCA B9301-03 (1-3 credits) Weiss

By faculty approval only:  Please see Prof. Weiss. S 272.  For MCA MFAs only.