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March 9, 2010

CCNY-Led Team Wins One Club Creative Boot Camp Competition

creative boot camp team

A team of four students from CCNY and Brooklyn College took top honors in an advertising competition at a creative boot camp workshop sponsored by The One Club.  Team members were, l. to r.: Ricardo Paredes, CCNY; Chanie Kaminker, Brooklyn College; Sherifa Gayle, CCNY, and Nadine Charles, CCNY.

A creative group of students from The City College of New York (CCNY) and Brooklyn College teamed to win The One Club’s “Creative Boot Camp” competition in January.  The team, Nadine Charles, Sherifa Gayle, and Ricardo Paredes from CCNY, and Chanie Kaminker from Brooklyn College, worked on an advertising campaign for a new laptop developed by Hewlett Packard.  They will attend The One Show in May in New York City in honor of their win.

“Winning the competition gave me a feeling of pride and a ‘can do’ attitude,” said Boot Camp winner Nadine Charles, a CCNY senior from Brooklyn who is a BFA student in electronic design and multimedia.  “This competition made me realize that there is so much I am capable of doing, and that ‘team work makes a dream work.’”

The competition, held January 19 - 22 for CUNY students, involved nine teams of four students chosen at random.  Chanie Kaminker, a junior, majoring in marketing at Brooklyn College, said “The Creative Boot Camp really showed me what a job in the industry would entail, and I’ve learned a lot about the creative process.  I would recommend this program to anyone who wants to learn more about advertising as a career."

The students worked on this exciting and competitive campaign non-stop for four full days to develop a unique campaign to advertise the new laptop.  “I enrolled in this competition because I wanted to try something new,” said Ricardo Paredes, a senior from Yonkers at CCNY who is also a BFA student in electronic design and multimedia.  “I did not know how the advertising world really worked, so I wanted a real close to real life experience.  Wanting something is not always enough, you have to put time but mostly passion in what your goal is.  With passion time is limitless.”

“The Creative Boot Camp was very intriguing, and helped me to really get a hand on how to interact with others to get the job done,” added Sherifa Gayle, a CCNY senior from Manhattan majoring in advertising and public relations.

The One Club is a professional organization for advertising professionals that was founded in 1975 and is based in New York.  It is the world’s foremost non-profit organization for the recognition and promotion of excellence in advertising and design in all its forms. 

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