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September 21, 2006

CCNY PUBLIC RELATIONS PROFESSOR LYNN APPELBAUM ELECTED TO PRSA COLLEGE OF FELLOWS

NEW YORK, September 21, 2006 – Lynn Appelbaum, APR, Associate Professor and Director of CCNY’s Public Relation and Advertising program, has been elected to the College of Fellows of the Public Relations Society (PRSA).  One of 15 Fellows chosen this year, she will be inducted at a ceremony November 11 at PRSA’s international conference in Salt Lake City.

“The honor of being designated a Fellow by PRSA is one of the profession’s highest awards for individual achievement,” said Scott Shirai, chair of PRSA’s College of Fellows.  “It clearly identifies outstanding professionals who have significantly advanced the profession with exceptional performance and leadership.”

Professor Appelbaum, who resides in Closter, N.J., is one of only 436 Fellows among PRSA’s 22,000 members.  To be elected a Fellow, a PRSA member must have practiced or taught public relations for over 20 years, demonstrated superior capability as a practitioner or educator, exhibited personal and professional qualities that serve as a role model, and advanced the state of the profession.

Fellows must also be accredited and have passed rigorous oral and written examinations involving a depth of knowledge in the strategic analysis of public relations issues including program, research, ethics, legal issues, communications and other areas.

Professor Appelbaum has taught at CCNY since 1993.  She organized the College’s first chapter of the Public Relations Student Society of America in 1996 and continues to serve as its faculty advisor.  Under her leadership, the public relations and advertising program has grown to 150 majors.

A major proponent of fostering diversity within the public relations profession, Professor Appelbaum was responsible for the creation of the Fleishman Hillard Multi-Cultural Intern Scholarship Awards from 1994-96.  In 2003, she helped create scholarship opportunities for talented CCNY PR students through the Foundation of Women Executives in Public Relations (WEPR).

In 2005, Professor Appelbaum co-authored a major study on diversity within the PR profession with Dr. Rochelle Ford of Howard University.  In addition, she has written about mentoring and crisis communications for PRSA’s Strategist and Tactics and is co-author of a textbook chapter on global corporate reputation.

Prior to coming to City College, Professor Appelbaum was Press Manager for NBC News’ “Today” show, Director of Public Affairs for The Cooper Union for the Advancement of Science and Art, and Marketing Director of Merkin Concert Hall and the Lucy Moses Arts Center in Manhattan.

She serves on the Board of Directors of the Public Relations Society of America New York chapter and is a member of (WEPR) Women Executives in Public Relations. Professor Appelbaum holds a B.M. from Ithaca College and M.A. in Arts Administration from Indiana University.

She resides in Closter, N.J., with her husband Joseph Spivack and their two daughters.

About The City College of New York

For over 159 years, The City College of New York has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines.  Over 12,200 students pursue undergraduate and graduate degrees in the College of Liberal Arts and Science, the School of Architecture, the School of Education, the Grove School of Engineering, the Center for Worker Education and the Sophie Davis School of Biomedical Education.

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