 |
 |
 |
|
|
 |
|
|
|
|
|
|
|
|
 |
|
|||||||
 |
 |
|
||||||
 |
|
|||||||
 |
 |
 |
|
|||||
 |
|
|||||||
 |
 |
 |
|
|||||
 |
|
|||||||
 |
 |
|
||||||
 |
|
|||||||
 |
 |
|
||||||
 |
|
|||||||
 |
 |
|
||||||
 |
|
|||||||
ENGL 32501 Introduction to Publishing
This required course offers students a dynamic overview of
who does what and why in book publishing, providing broad professional
knowledge of book acquisitions, editing, design and production, sales,
marketing, advertising, corporate management, and the financial and
legal professional areas of the industry. (3 hours/wk, 3 credits)
ENGL 32502 Publishing Practicum
This course is a simulation
of the complete book-publishing process from contract negotiations
to bound book. Designed to complement the fall-semester Introduction
to Publishing by providing opportunities for students to put their
previous learning to practical use. Prerequisite: Introduction to
Publishing. (3hrs/wk, 3 credits)
ENGL 32600 Books for Young Readers
A practical look at the
specialized world of publishing for children and young adults with
an emphasis on the creative passion involved in producing books for
American young people. Licensing, merchandising, sales and marketing
to all age groups and every category in publishing will be discussed.
Substantial reading of children's titles and discussions of the development
of publishing programs with a special focus on multicultural programs.
(3hrs/wk, 3 credits)
ENGL 32800 Fundamentals of Copyediting and Proofreading
This course offers students intensive, practical instruction in basic
copyediting and proofreading. Working with a variety of texts (including
fiction, nonfiction, cookbooks, reference works), students will learn
how to assess a manuscript and employ universal copyediting/proofreading
symbols in type-marking manuscripts. Students will also learn design
coding; drafting a style sheet; querying; preparing a manuscript for
author review and typesetting; composition quality standards; and
how to perform the tasks at each stage of the bookmaking process.
Prerequisite or Co-requisite: Introduction to Publishing I(3 hrs/wk,
3 credits)
ENGL 31003 Q: Independent Study: Publishing Internship
This course is the final
requirement towards the Publishing Certificate and is available to
those students who have completed 4 courses in the Program with a
3.0 average or better. Publishers offering internships include: Random
House, Inc., John Wiley & Sons, Inc., Time Warner Books, W.W.
Norton, Inc., Harcourt, Inc., Simon & Schuster, Inc., and HarperCollins.
Students work a minimum of 150 hours, receive salary of minimally
$10/hour, in the department of their choice. An eight-page paper reviewing
and analyzing the relationship between the student's academic and
work experience is required. Permission from the Director is necessary.
Courses in Other Departments_________________________
The following courses offered by other departments may be taken in pursuit of the Publishing Certificate. They are listed below by title only; for a full description, consult the appropriate deparmental listing. Please note: approval to take the courses listed below must be secured from the individual departments.
Media & Communications Arts
MCA 20900 Introduction to Public Relations
MCA 21000 Introduction to Advertising
MCA 36200 Public Relations Writing for Selected Media
MCA 36300 Advertising Copywriting
MCA 37500 Advertising Management I
MCA 37600 Advertising Management II
Economics
ECO 33000 Economics of Marketing
ECO 35700 Entrepeneurial Economics
Art
Art 26700 Typography
ART 26800 Graphic Design Concepts
ART 26900 Illustration
ART 36700/36800 Electronic Design I or II
ART 36800 Print Production
ART 36900 Computer Imaging and Illustration
ART 37000 Design for the World Wide Web
Computer Science
CSC 59917 The Internet
CSC 59918 Elementary HTML and Java