Internships. Opportunities. Success
An exciting aspect of the Ad/PR Program at CCNY is the opportunity to gain real life experience before graduation. While internships are not required, they are recommended as major electives for students who want to use their education as a foundation to enter the communications professions. Students must have at least 15 credits in the major and at least a 2.5 GPA to qualify for an internship. Internships taken for credit are monitored and evaluated by a program director. On average, 18-25 students intern each semester and during the summer in firms throughout New York City.
In recent years, our program has been increasingly sought out by agencies to recruit student interns. In particular, Young and Rubicam has accepted between 5 and 10 interns every Fall and Spring which sometimes leads to full employment. Other recent placements include Ogilvy & Mather, DraftFCB, Peppercom, and Imagine Global Communications. Our program has also partnered with PRSA-NY to place multicultural interns with agencies.
Memorial Sloan Kettering Partnership
As part of a Memorial Sloan Kettering/CCNY grant, the Ad/PR Program has developed a unique and evolving Market Research Lab course. In the Fall 2006, students conducted primary research (surveys) for the American Cancer Society to determine how to raise awareness of colon-rectal cancer among a Hispanic and Afro-American population.
In Fall 2007, the course continued to evolve by collaborating with The Ralph Lauren Cancer Center; students conducted survey research and focus groups to determine how to raise awareness of colon-rectal and prostate cancer among Afro-American males. The results were particularly actionable and, as a result, a continuing relationship with The Center has developed allowing future students to build on previous research while participating in a truly unique course.
Colin Powell Center for Service Learning
The Ad/PR Program is committed to new public service initiatives through the College’s Colin Powell Center. As a result, service learning and community outreach is increasingly incorporated into our curriculum. For example, in Spring 2007, students in the PR Writing class (MCA362), worked with the not-for profit organization, Friends of the Children, to develop a press kit and media materials. As Colin Powell Fellows, faculty attend ongoing workshops in order to enrich their coursework with service learning opportunities. Specially selected Student Advocates act as liaisons between the department and the center to help cultivate viable community partnerships.
In recent years, the Ad/PR Program has attracted important scholarship funds to support outstanding students. The Foundation for Women Executives in Public Relations, (WEPR), which has awarded scholarship money to our students since 2003, gave CCNY $55,000 in 2007. The funds are designated for two major scholarships: The Helen Ostrowski Scholarship for International Students, and the Phyllis Berlowe Scholarship for outstanding Public Relations students.
Beginning in Spring 2008, Art Stevens, an alumnus of CCNY, created the Art Stevens CCNY PRSA-NY Scholarship, a $5,000 award to be given annually in the Spring for an outstanding Ad/PR student.
RECENT ALUMNI SUCCESS
Although not all MCA alumni pursue careers in communications, recent alumni have increasingly entered the communications profession upon graduation. Over the past five years, graduates have either started their own consulting businesses or have been hired by the following businesses in such positions as Assistant Account Executives, Marketing Associates, or Traffic Coordinators:
Young and Rubicam
Hill & Knowlton
Discovery Channel Communications
NYC Department of Health & Mental Hygiene
Girl Scouts of America
KCSA Public Relations
The Bronx Museum
Howard J. Rubenstein Associates
Some students pursue their MBA degrees upon graduating. Others become freelance practitioners or enter other professions.