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Advertising and Public Relations

Resources, Readings, Recommendations

ETHICAL GUIDELINES

Advertising
Public Relations


WRITING STANDARDS

USEFUL & INTERESTING LINKS

FOR YOUR LIBRARY

Hey Whipple! Squeeze This! By Luke Sullivan
The World is Flat, by Thomas Friedman
The Power of Nice, by Linda Kaplan Thaler & Robin Koval
Bang! by Linda Kaplan Thaler & Robin Koval
The Tipping Point, by Malcolm Gladwell
Made to Stick, by Chip & Dan Heath
Where the Suckers Moon, Randall Rothenberg

Click Here for a more comprehensive list


PERIODICALS

Adweek
AdAge
CMYK 
Communication Arts 

PROFILES

From the Creative Leaders Profiles in The Wall Street Journal
George Lois
Nina DiSesa
Donny Deutsch
Ralph Ammirati
Jay Chiat
Lee Clow
Ed McCabe
Diane Rothschild

CONTACT US

Advertising and Public Relations

Program Director: Lynn Appelbaum

Shepard Hall, Rm. 472
160 Convent Avenue
New York, NY 10031
P | (212) 650-6561
F | (212) 650-6564
E | adpr@ccny.cuny.edu