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Branding & Integrated Communications

Sheets Mix+Mentor at Y&R TableNotes9 Critique Session Belle's Class Project

"The constant happiness is curiosity"

-- Alice Munro

WELCOME to BIC -- a 36-credit, portfolio-driven master's degree program that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. 

Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you'll roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society. 

Consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will impact the future?

Study. Research. Think. Collaborate. Create.

Leave with a Master's Degree and a portfolio. Real proof that you're no longer just curious; you've got credentials.


Curious? To contact BIC directly, click HERE -- get on our mailing list!

PLEASE NOTE: BIC only accepts students for Fall enrollment. The deadline for Fall 2016 is APRIL 2016. Specific BIC requirements can be found on this site. For general CCNY admission requirements, please visit the CCNY Graduate Admissions  site where you can also review the online process.

CLICK HERE for the Media & Communication Arts Department