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Branding + Integrated Communications

Branding + Integrated Communications

2016 One Show GOLD Pencil Winners
2016 One Show GOLD Pencil Winners
PiP Recruitment Event
The BIC Portfolio in Progress Recruitment Event
Fall 2015 Non-Profit Capstone
BIC Capstone Branding IMC Team
BIC Brainstorming Session
BIC Brainstorming Session
Mix+Mentor at Y&R Headquarters
BIC Mix+Mentor at Y&R
UMG Client Brief for 2016 Spring Corporate Capstone
Ray Mia of UMG during BIC Client Briefing
Mix+Mentor at GREY
BIC Mix+Mentor at GREY
On-site at the Barbarian Group
On-site visit at the Barbarian Group


-- Alice Munro

WELCOME to BIC -- a 36-credit, portfolio-driven master's degree program that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. 

Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you'll roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society. 

Consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will impact the future?

Study. Research. Think. Collaborate. Create.
Leave with a Master's Degree and a portfolio. Real proof that you're no longer just curious; you've got credentials.
BIC students aren't just multi-talented, multi-cultural, and cross-disciplinary, but many are also working professionals. Our classes happen in the evening so you can come straight from work -- ask your boss about tuition reimbursement. Discover the UNSURPASSED BIC value: A MASTER's degree in New York City for only around $29,000 in-state ($38,000 non-resident). 






Applications for Fall 2019 are now closed. The deadline to apply for Fall 2020 is April 1, 2020. For general CCNY admission requirements, please visit the CCNY Graduate Admissions site where you can also review the online process.

The Admissions Portal for BIC will not open until October 2019. Here's the application process made easy >> CLICK HERE.  Your ENROLLMENT INFORMATION is Matriculation. The SCHOOL OF INTEREST is College of Liberal Arts and Sciences.  Your AREA OF INTEREST is Branding + Integrated Communications. Your ENROLLMENT OBJECTIVE is MPS. And the ENTRY TERM is Fall 2020.

CLICK HERE for the Media & Communication Arts Department


Nancy R. Tag
Professor and BIC Program Director
Marlene Leo
BIC Program Specialist
Shepard Hall, Room S102
138th & Convent Avenue
New York, NY 10031

p: 212.650.7021/6562


BIC Blog:

BIC Portfolio:


BIG BIC News!! BIC wins a SILVER Pencil, BRONZE ADC Cube, and Merit Award at The ONE Club's 2019 Young Ones competition. 

SIX BIC students are awarded The 2019 LAGRANT Foundation Scholarships.

Another MAIP this summer: Congrats, Roxie Xie!!

BICster Penelope Herrera wins $25,000 Zahn Innovation Award for STEM Hive. 

The Marcu Graham Project selects Jen Cuffari for summer fellowship.


To see photos of graduation, The ONE Show Ceremony, and more -- as well as the latest on the program -- check out our BIC blog.  Curious?