Nancy R. Tag
CCNY Media & Communication Arts Professor, Program Director of BIC
As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori – seaweed. She sat on Dentsu's New York Board of Directors while overseeing Canon, Shiseido, JVC, Noritake, and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her recent book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.
She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research.
As Nancy sees it: “BIC isn’t just about creating nimble thinkers for an ever-evolving world, it’s about re-imagining the industry.”
CCNY Media & Communication Arts Professor, BIC Creative Track
A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts where he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in New York City, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i. In that time, he’s won numerous awards including the Clio, ADDY and Effie; his work has been featured in Communication Arts and among Ad Age’s Best. Recently, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers.
BIC Quote: “By exposing every student to the best of NYC’s Creative, PR, and Strategic Planning, BIC is destined to raise a unique breed of A.D.D. busters.”
CCNY Media & Communication Arts Professor, BIC Public Relations Track
From 1981 to 2011, Frank held various positions in the PR industry, including Chief Performance Officer at RF|Binder, and EVP Chief Knowledge Officer at Ruder Finn. He was a member of the founding management team that created RF|Binder and built it into one of the top 10 PR agencies in New York. Today, as an independent consultant, Frank works on branding and communications project management, publications and media production, and events. He is a member of the Institute for Public Relations Measurement Commission.
Frank’s Ph.D. – in communication theory and modern literary experiments -- is from the University of Illinois. He also earned Master’s degrees from Southern Illinois University (English Literature) and Columbia University (Landscape Design). He is currently pursuing a Certificate in Botanical Art at the New York Botanical Garden and
a lifetime away from completing his study of Tai Chi.
On BIC, Frank says: “Science fiction and cyberpunk novelist William Gibson famously said: ‘The future is already here. It’s just not evenly distributed.’ At least in the marketing communications services world, BIC is about to change that. BIC alums are going to be out there distributing the future. Watch for it.”
Executive Vice President, Director of Strategy & Research, Young & Rubicam
Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.
In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.
Belle is a self-professed quant-wannabe who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.
Chief Marketing Officer, MediaLink
Dee Salomon is Senior Vice President at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.
Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.
Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.
Chief Marketing Officer, Landor
Hayes Roth leads worldwide marketing and new business development for Landor, one of the world’s preeminent branding and design firms, and is senior client officer on numerous projects.
With over 35 years of broad-based marketing experience, Hayes has led rebranding programs for Cleveland Clinic, Columbia University, ITT, the NYSE, Panasonic and Royal Caribbean International. More recently, he has directed branding initiatives for Citi, The Council on Foreign Relations, Hartford HealthCare, PGA of America, the United Negro College Fund, City National Bank and
The World Trade Center.
Hayes is a frequent lecturer at business schools including Cornell, Columbia and the University of Miami, and at marketing conferences around the world. He regularly provides expert, industry-related commentary for TV news as well as the Wall Street Journal, New York Times, Businessweek, AdWeek, and related professional publications.
Hayes holds a BA from the University of Miami and is a member of the College of Charleston Department of Communications Advisory Council, the Cornell Johnson School Executive Advisory Committee, and is on the Board of Directors of the
Advertising Educational Foundation.
Hayes is “extremely excited about the Branding + Integrated Communications program at CCNY. To me, this is course work that will be rooted in the realities of what we practitioners live every day.”