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Branding & Integrated Communications

BIC Faculty

Nancy at Summit

Nancy R. Tag
CCNY Media & Communication Arts Professor, Program Director of BIC

As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori – seaweed. She sat on Dentsu's New York Board of Directors while overseeing Canon, Shiseido, JVC, Noritake, and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her recent book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.

She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research.

As Nancy sees it: “BIC isn’t just about creating nimble thinkers for an ever-evolving world, it’s about re-imagining the industry.”

 

Gerardo

Gerardo Blumenkrantz
CCNY Media & Communication Arts Professor, BIC Creative Track

A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts in New York City where he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in NYC, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i. In that time, he’s won numerous awards including the Clio, ADDY and Effie; his work has been featured in Communication Arts and among Ad Age’s Best. Recently, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers. A 2013 campaign for UNICEF (United Nations Children's Fund) is a finalist for public service/social welfare campaign in the London International Awards (LIA), a global creative competition for advertising, digital, branded content, design, production, music & sound.

BIC Quote: “By exposing every student to the best of NYC’s Creative, PR, and Strategic Planning, BIC is destined to raise a unique breed of A.D.D. busters.”

 

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Frank Walton
CCNY Media & Communication Arts Professor, BIC Public Relations Track

From 1981 to 2011, Frank held various positions in the PR industry, including Chief Performance Officer at RF|Binder, and EVP Chief Knowledge Officer at Ruder Finn. He was a member of the founding management team that created RF|Binder and built it into one of the top 10 PR agencies  in New York. Today, as an independent consultant, Frank works on branding and communications project management, publications and media production, and events. He is a member of the Institute for Public Relations Measurement Commission.

Frank’s Ph.D. – in communication theory and modern literary experiments --  is from the University of Illinois. He also earned Master’s degrees from Southern Illinois University (English Literature) and Columbia University (Landscape Design). He is currently pursuing a Certificate in Botanical Art at the New York Botanical Garden and a lifetime away from completing his study of Tai Chi.

On BIC, Frank says: “Science fiction and cyberpunk novelist William Gibson famously said: ‘The future is already here. It’s just not evenly distributed.’ At least in the marketing communications services world, BIC is about to change that. BIC alums are going to be out there distributing the future. Watch for it.”

 

Belle in class

Belle Frank
Executive Vice President, Director of Strategy & Research, Young & Rubicam

Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.

In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.

Belle is a self-professed quant-wannabe who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.

 Scott

Scott Elias
Founder, LivingWorks Ventures 

As co-founding CEO of Elias Arts, the world’s largest, most-awarded audio communication agency, Scott’s pioneering efforts reshaped the practice of audio communication, branding and strategy. Garnering a reputation for alternative growth strategies that are innovative, effective and emotionally robust, Elias Arts helped launch, grow, and reposition nearly 40% of the top 1,000 global brands, including Apple, Nike, Adidas, eBay, Columbia, Universal, Yahoo, Visa, Verizon Wireless, Coke, Pepsi, Budweiser, eTrade, and Exxon.

 

Recipient of over 750 awards for 7500 commercial projects-including two Emmy’s and dozens of Clios, London Internationals & Cannes Lions, Elias Arts became a global leader in audio communications, branding, psychoacoustics, environmental and embedded product audio.


As a serial entrepreneur, Scott is a striking blend of head and heart. Always looking to understand what sustains people-emotionally, physically, and intellectually, he then grows a business from there. His latest baby, LivingWorks, is a venture accelerator that helps firms of all sizes discover and practice their “It,” the source for growing sustainably stellar companies that are Designed for Love by all stakeholders.

 

Dee

Dee Salomon
Chief Marketing Officer, MediaLink

Dee Salomon is Senior Vice President at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.
 
Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.
 
Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York.  Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.

 

Zontee Hou

Zontee Hou
Strategist/Consultant, Convince & Convert

For over six years, Zontee ran the day-today marketing activities of America's oldest hand-knitting yarn brand, developing events marketing program as well as its award-winning blog and podcast. As a consultant, Zontee has worked with companies such as AIG, Scojo Vision, and Kennedy Spencer. She received her BS in Marketing & International Business from NYU's Leonard Stern School of Business and MS in Strategic Communications from Columbia University.  Zontee currently works with Convince & Convert, a new-format marketing communications services company -- social and content accelerators -- that has worked with leading national brands, including Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Petco, and many others. 

 

Kate Rothen
Principal, SS+K

Years ago, Kate sought refuge from a traditional PR career and found a home in the groundbreaking integrated communications agency, SS+K. Now one of its principals, she has helped clients tackle challenges ranging fighting TV censorship to empowering female entrepreneurs to getting Americans to reconsider the electric car. She has engineered engagement strategies for clients including Chevrolet, Kraft, Audi, and Westin Hotels. She has served as SS+K's first Director of Social Media and as Executive Director of the agency account management team. In 2011, the Impact Center named Kate as one of twelve Women's Leadership Institute Fellows. A graduate of Amherst College, Kate teaches BIC's Internal Management course.

SS+K was created twenty years ago as one of a small group of first-mover pioneers in true integrated marketing communications. The founding partners came from politics, public affairs, advertising, and design. The agency has resolutely remained "channel neutral." As they say: "SS+K was founded to provide great work for great clients and causes by defying the boundaries of communications at every turn."