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Branding & Integrated Communications

conferences

 All BIC students are required to attend at least one NYC-based conference a year. Given how many high-profile events are mounted in the media and communications capital of the world, the most difficult task is selecting which one. Here are our top picks for 2014.

Media + Communications Conferences in New York City

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Month to Month Calendar 2014

FEBRUARY


Visualized

Times Center, NYC

February 6-7

www.visualized.com 

Visualized brings together the socially-minded data visualization community from across the globe. Join us and 400 of today's most innovative thinkers and designers who are shaping the future of how we communicate, understand, and interact with data. Expect to learn from powerful data-driven narratives. Expect to gain new ideas for designing data experiences. Expect to laugh at intelligent deviance. The lineup is ridiculously good, and the carefully-curated content will be extraordinary, so we hope to see you there.

NOTE: Student/Non-Profit tickets are sold out online, consider calling or emailing

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**Social Media Week

New York City Midtown

February 17-21

www.socialmediaweek.org

Social Media Week is a week of conferences running concurrently around the world. Sessions cover everything from hiring with the help of social recruiting to content marketing and SEO and take place in several locations around each host city. To view a list of example sessions from previous events, visit the Social Media Week schedule. Because of its wide variety of sessions that are both official and unofficial offered in tandem, Social Media Week is good for newbies because it gives you a taste of official conference events mixed in with unofficial presentations and meet-ups, which are a component of a lot of larger conferences.

 

MARCH

 

BRITE ’14 Conference

Lerner Hall, Columbia University, NYC

March 3-4

www.briteconference.com

Now in its 7th year, BRITE '14 will bring together  500+ leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands.

 

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

BRITE provides attendees with engaging presentations that will stimulate their thinking when they return to the office to work on strengthening their own brands. Our speakers come equiped with inspiring stories, creative content, and universal insights that show how innovative strategies and tactics can help build all kinds of brands, whether they are people, places, products, services or ideas.

 

For sponsorship inquiries, please contact:

Alison Abodeely, Assistant Director
alison@globalbrands.org
212-854-0659

 

**Advertising Research Foundation RE:THINK

Marriott Marquis 1535 Broadway NYC

March 23-26

http://www.thearf.org/rethink-2014.php

https://www.etouches.com/ehome/79807

Learn. Discover the latest in mobile, social, creative, and global approaches. Gain key intelligence about the latest cross-platform and marketing mix model tools, and find out how to apply big data and leadership strategies to your growth.

Inspire. And be inspired. Experience a brand-new, interactive agenda. Hear cutting-edge, never-before-presented research. Visit our Insights Zone, an expo showcasing cutting-edge tools and techniques.

Connect. Find unparalleled networking opportunities with more than 2,500 dynamic industry leaders. Be there—this conference won’t be the same without you.


Clickz Live (Formerly) SES Conference and Expo

New York Marriott Marquis

1535 Broadway NYC

March 31 - April 3

www.clickzlive.com/newyork

The Global Conference Series Designed by Digital Marketers, for Digital Marketers

As the dig­i­tal mar­ket­ing indus­try pro­gresses, there is a need for prac­ti­tion­ers to become multi-skilled in order to man­age a mul­ti­tude of processes. Today, it is vital for mar­keters to know every­thing from search, social, dis­play, and email mar­ket­ing, as well as ana­lyt­ics and SEO tech­niques, to help keep up with the “Jone­ses” and thrive in the dig­i­tal mar­ket­ing econ­omy.  Enjoy work­shops that range from best blog­ging prac­tices, best prac­tices for gath­er­ing and ana­lyz­ing data, con­vert­ing B2B social tac­tics into lead gen­er­a­tion machines, and tips to liven up your email mar­ket­ing campaigns.

Why You Can’t Miss It:  Pre­fer hands-on learn­ing? At SES, you will see the lat­est tools, tech­niques, meth­ods, sys­tems and processes that boost your web pres­ence, as you test-drive them in the SES expo hall.  Whether you’re a web ana­lyt­ics data novice or search engine mar­ket­ing analy­sis maven, this con­fer­ence has some­thing ben­e­fi­cial for every­one.

 

For more information about group discounts, contact: german.chavez@incisivemedia.com

 

APRIL


Ad Age Digital

Pier 36 In Basketball City, 299 South Street, NYC

April 102

www.events.adage.com/digital2013

Ad Age Digital will show the future of mobile, multi-screen, connected world by bringing you the top CMOs and keynotes, as ell as multiple visions for the future of storytelling, commerce, and, of course, advertising. 

 

Inbound Marketing Summit

New York City

April 9

www.inboundmarketingsummit.com

Inbound Marketing Summit (IMS) is simply the premiere event for enterprise CMOs, business leaders, agency executives and their teams to learn and leverage digital, mobile and social media marketing

With over 40 speakers, 300 attendees and great keynotes from today’s most innovative marketing and business leaders, you won’t want to miss the 2nd year of IMS New York. IMS attracts forward looking marketing, PR and business executives from top companies like American Express, The BBC, Citi, eBay, Gilt Groupe, LL Bean, Moody’s, Pearson, SAP, Wiley, and Xerox, innovative solution providers and services firms, along with creative digital and social media practitioners, researchers and management consultants. IMS is also a popular destination for bloggers, media personalities, and all those with the pulse on the future of marketing.

 

 

Ragan Communications PR & Media Relations Best Practices Summit

New York City, NY

April 9-11, 2014

http://bit.ly/1nKE73q

We've gathered the best and brightest PR and media relations professionals to present the hottest issues facing the industry. From rebranding campaigns to social media to traditional pitching—we'll cover everything that's important to your career right now!

During this PR and Media Relations Summit, you'll learn how to:

Craft a powerful social media pitch journalists can't ignore

Become a journalist's best resource: Win coverage in the digital age

Use powerful storytelling to help squash a crisis

Bring numbers to life: Create reports that dazzle the C-suite

Get a concise, consistent message out early and often in a crisis

Master the secret to writing creative content people can't help sharing

Manage expectations through honest, clear communications

Avoid common pitfalls in measurement and reporting

Grab the attention of journalists using Twitter and Facebook

Work with bloggers—without frustrating either them or you

Reach your audience when time is of the essence

Presented by Ragan Communications and PRSA: An event hosted by Con Edison

PRE-CONFERENCE WORKSHOPS for $295: 2 hours sessions throughout the day on April 9. Topics are: Break into TV and digital video; Social media ROI; Brand journalism is the new PR

 

PSKF Conference

Parsons School of Design on 5th Avenue, NYC

April 11

http://bit.ly/1fEFr4k

A curated collection of creative thinkers will present new ideas in design, innovation and storytelling to an audience of peers. Gathering both established and emerging speakers, PSFK CONFERENCE 2014 will bring together a diverse and stimulating line up of thought leaders, business innovators and future forward creators who will provide inspiration and actionable insights.

Group Discounts of 5 or more available.

 

PR News’ The Big Three Conference: Twitter, Pinterest, Facebook

Grand Hyatt, NYC

April 18

http://www.prnewsonline.com/events/big3april18#_

Come zero in on the Big 3 social media platforms: Facebook, Twitter and Pinterest. We’ll show you how you can make the most of your time and resources to unleash the power of these networks and take your digital PR efforts to new heights.The goal: To make you the Facebook, Twitter and Pinterest expert in your organization and take your brand to new heights.

Facebook and Twitter are the essential social networks for communicators seeking to actively take part in ongoing conversations about their brands, and Pinterest has captured the imagination and tapped into the creativity of millions of consumers. The power of Pinterest has also influenced Facebook and Twitter, which now offer visual options like Instagram and Vine.

Don't miss your opportunity to attend this information-packed day of interactive learning and networking. Join your fellow communicators in New York City and become part of the community of social media leaders.

  

MAY

 

99U Conference

New York City

May 1-2

www.99u.com/conference

 

When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely. That's why 99U focuses on the hard part — idea execution. This coming May, we'll bring together a handful of the world's most productive creative visionaries and researchers to share pragmatic insights on how to push great ideas forward, create incredible art, build amazing businesses, and change the world.

The 99U Conference will be a full 2+ day experience fully devoted to exploring the mechanics of making ideas happen, including: A series of incredible main stage talks that demystify the creative process and offer real-world insight on how to put your ideas into action. 

Every year, we recruit an amazing group of volunteers for the Conference. If you would like to be a volunteer, you can apply here. Please note that we will not begin the volunteer selection process until early 2014, so you should hear from us then.

  

**Creative Week

New York City

May 5-9

http://creativeweek.com

Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Launched by The One Club in 2010, Creative Week is home to The One Show, Young Ones Competition, Creative unConference and many other provocative presentations, panels, workshops and exhibitions that will converge on May 5-9, 2014 in New York City.

Through the lens of this year’s theme, Creativity for the Greater Good, thought leaders from the business, non-profit and creative sectors will explore topics such as:

·      Strategies, tactics and examples of advertising, design, marketing and other creative approaches that support the triple bottom line of people, planet and profit. 

·      Unique contributions that creative professionals are making to help both corporate and non-profit clients make positive social change in their own communities and society-at-large. 

·      How creative agencies and their clients can play a critical role in corporate social responsibility and non-profit development.

The One Club, producer of The One Show and Creative Week, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The One Show, the most prestigious awards competition in the industry, honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. 

 

B2B Content Conversion Conference

The Signature Theater NYC

May 6-7

http://content2conversion.com/

The New Rules of Engagement have ushered in an organization-wide change in the way companies supplement campaigns and demand generation efforts. And Today’s B2B marketing and sales initiatives hinge on one particular driving force — CONTENT.

The Content2Conversion Conference will present key insights into managing the content lifecycle with key takeaways being:

  • Benchmark research on      business executives’ content preferences
  • Mapping out a buyer      framework based on your key objectives
  • Creating powerful content      for SEO
  • Social media strategies
  • Implementing content-based      nurture programs
  • Content for the complex sale


Industrial Designers Society of America (IDSA)

Design Conference

Museum of Jewish Heritage
36 Battery Place  NYC

May 15

http://idsa.org/2014northeastdistrictdesignconference

IDSA is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA organizes the renowned International Design Excellence Awards (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA’s charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education.

This one-day conferences is an exceptional opportunity for design professionals, students, educators and business professionals to:Explore how design is changing to meet expanding demands and take advantage of new opportunities; Network and share ideas with colleagues, business professionals, design educators and students;Learn from subject matter experts, design leaders and visionaries who will enlighten, educate and inspire you as we consider the future of design

 

**Internet Week

Metropolitan Pavilion

125 W 18th St. NYC

May 19-25

www.internetweekny.com

Internet Week supports New York’s vibrant tech-based economy and celebrates the entrepreneurial spirit and global impact of technology on business, entertainment and culture. The festival highlights the innovators building the new economy and creating opportunity, while educating and empowering attendees to succeed. Internet Week New York is every week, and the festival is part of an always-on movement in support of the tech community and the industries so important to global competitiveness.

 

JUNE

 

Advertising Research Foundation: Audience Measurement 9.0

Marriott Marquis 1535 Broadway NYC

June 9-10

http://www.thearf.org/am-9 

Join us for the world’s largest conference on media measurement. Out eye-opening exploration will keep you on the cutting edge of social, mobile, cross-platform and big data.

 

PromaxBDA: The Conference 2014

New York Hilton Midtown
1335 Avenue of the Americas, NYC
June 10-12

New York, NY 10019

http://bit.ly/1k5wX9Q

The Conference 2014 is where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather to give you unprecedented insights, business secrets and revolutionary tools that will help your company grow.

You must be a current member to attend The Conference. For more information on becoming a member or renewing your membership clickhere.

 

SEPTEMBER

 

Conductor Collaboration Conference (C3)

Metropolitan Pavilion in Chelsea, NYC

September 16-18

c3.conductor.com

More than ever we see brands take advantage of the endless possibilities before them in search. C3 brings 800+ industry leaders from around the world together to share the latest trends and strategies in search marketing. Come spend three days learning best-in-class SEO techniques from global brands such as Disney, Citibank, Bing, Moz, Ticketmaster, Ancestry.com and more. Explore essential SEO topics like content creation, mobile & tablet challenges, and SEO team building through innovative breakout sessions, and network with 500+ SEOs, content marketers, senior executives and industry experts all under one roof. We want to invite you join us at C³ 2014 to experience the dawn of a new era in search marketing.

 

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**Advertising Week

Times Square Area, NYC

Sept  29- Oct 3

www.advertisingweek.com/

Advertising Week is the world’s premier annual gathering of marketing and communications leaders each year in New York City.

With more than 200 distinct events, The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.

 

OCTOBER

 

Future of Web Design (FOWD)

AMC Empire 25

234 West 42nd  NYC

October TBD

www.futureofwebdesign.com/nyc-2014/ (not active yet)

What makes Future of Web Design Different from other design conferences? Experience. We’ve been producing web design conferences for almost a decade, and are intimately familiar with the trends, technologies, and stars that make the web beautiful. Our two-track event means you always have a choice – you’re not locked into one room and one track. And we record every session for all attendees, so you’ll never miss a think. As always, content is king.

 

 

Pivot 14

October TBD

www.pivotcon.com

Pivot is a singularity where 400+ leaders from major companies at the forefront of Social Business change gather, over two days, to focus on how to drive transformation during the upcoming twelve months. It is an utterly unique, immersive, participatory, multi-stage, multi-level exploration of transformation by the most powerful gathering in Social Business.Pivot 2014 turns participants into action officers, transforming our captive audience into empowered decision-makers of the Social Revolution.

 

Advertising Research Foundation (ARF) Industry Leader Forum

Time-Life Building 1271 Ave of The Americas NYC

October TBD

http://www.thearf.org/meeting-details.php?mid=469 

Today’s C-Suite is challenging us to deliver insights that lead to growth. Marketing mix models are a crucial ingredient. Is your model keeping pace with today’s consumer? Do you know about “bleeding edge” solutions that are expanding analytics for new consumer touchpoints?

Join your peers—marketing and marketing insights leaders—to debate and discuss the biggest issues our industry is facing. The day is comprised of three parts: Examining Mix Models, Outside Modeling Perspectives, Modeling the Research Organization of the Future.

  

NOVEMBER

 

Ad Tech

655 West 34th St NYC

November 5-6

ad-tech.com/ny/conference

ad:tech is the leading digital marketing event for marketing and technology professionals from all over the world – marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Experience two action-packed days with keynotes, education. Led by digital marketing’s best and brightest, hundreds of leading-edge supplier, nonstop networking and much, much more.

 

New York Women in Communications

Student Communications Career Conference

New York University’s Kimmel Center, 60 Washington Square South NYC

November TBD

http://www.nywici.org/foundation/career-conference

Each year, the New York Women in Communications Foundation hosts a day-long conference, featuring over 40 communications professionals speaking on 10 different topics. More than 300 students attend to get career tips on various communication fields, ranging from entrepreneurship to marketing to broadcasting.

  

Advertising Women of New York

Advertising Career Conference

FIT (Fashion Institute of Technology) NYC

November TBD

http://awny.org/events/calendar 

AWNY will hold its 58th annual Advertising Career Conference (ACC) in New York City, at the Fashion Institute of Technology on November 22nd and 23rd. This two-day event is the only event that AWNY hosts for college students. We have been credited with launching the careers of many A-list advertising and media executives. The ACC is an outstanding opportunity to help future generations plan for a successful career in advertising.


**A BIC PICK