Branding & Integrated Communications
"The constant happiness is curiosity"
-- Alice Munro
WELCOME to BIC -- a 36-credit, portfolio-driven master's degree program that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.
Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you'll roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society.Consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will impact the future?
Curious? To contact BIC directly, click HERE -- get on our mailing list!
The admissions deadline for Fall 2015 has been EXTENDED. It is NOW April 25, 2015. APPLY TODAY...!!
APPLY online by visiting the CCNY Graduate Admissions site.
CLICK HERE for the Media & Communication Arts Department