NEWS from BIC
November 2013: BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives
BIC faculty member, Gerardo Blumenkrantz, was an art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music & sound. The campaign leverages our attention and engagement with the processes of social media to demand attention and thoughtfulness about a significant public health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia.
Blumenkrantz' campaign is a great example of branding at its best -- effective and compelling for its inherent communications attributes, but also arresting and compelling for its ideological and moral power. For more info, go to our BIC blog.
October 2013: BIC announces its inaugural Industry Advisory Board:
We are SO excited to introduce our inaugural Industry Advisory Board. The board members have extended their offers to provide professional development and various other kinds of support to the BIC curriculum and individual BIC students. The enthusiasm of these advisory board members, along with support from their organizations, is a testament to strategic direction of BIC in preparing the next generation of communications professionals. For more info, go to our BIC blog and see our new Advisory Board site to the left.
The BIC Summit Summary: TEN Topics for a FEARLESS FUTURE
Read BIC's first White Paper about the State of the Industry and what challenges the Leaders of the Future will take on.
The Annual BIC Mix and Mentor Event. October 17th 5PM-7PM
Meet the incoming BIC Class, cultivate some relationships, offer to mentor a student, or get a jump on recruitment!
Hosted by Y&R
Entertainment Marketing 101. October 10th 6PM-8:30PM
Short Form Storytelling. November 21st 6PM-8:30PM
How to Market Film and Television: From Cutting Your Own Trailers to Engaging Audiences Across Media Platforms.
Sponsored by PromBDA
Lunch w/Leaders: “Managing Yourself.” October 10th 12:30-2PM
Katerina Zacharia, VP Industry Development & Diversity, lectures on strengthening the “soft skills” for success in the industry.
Lunch w/Leaders: “See What You Hear.” November 21st 12:00-1:30PM
Roy Eaton, CCNY ‘50, the first person of color to break into the Creative Department of a major agency (Y&R), presents a lecture that showcases his musical gifts and writing talent.
Sponsored by Ad/PR Program and the CCNY AAF Club
BIC welcomed its first class with an Orientation and Lunch on August 20th. What an AMAZING group of students!!