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Branding & Integrated Communications


BIC partners with Memorial Sloan Kettering to win $750,000 NIH grant. 

The Immigrant Health and Cancer Disparities Service at Memorial Sloan Kettering Cancer Center together with the BIC master's program in the Media and Communication Arts Department at The City College of New York were awarded $250,000.00 a year for three years by the National Cancer Institute to develop, promote and raise awareness of the HPV vaccine in various VDS activities. With the help of the Mexican Consulate here in New York City, this program is expected to target and help parents of Mexican origin with age appropriate children access the HPV vaccine, raise awareness on the benefits of vaccination and promote active participation in regular visits to health centers and ultimately reduce the rates of cervical cancer and other infections associated with the virus.

November 2013: BIC professor is finalist for prestigious global ad award -- leveraging brand power to save lives. 

BIC faculty member Gerardo Blumenkrantz was art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist for public service/social welfare in the London International Awards (LIA), a global creative competition of advertising, digital, branded content, design, production, and music & sound. The campaign leverages our engagement with the processes of social media to demand our attention and thoughtfulness about a significant health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia. 

Blumenkrantz' campaign is a great example of branding at its best -- effective and compelling for its inherent communications attributes, but also arresting for its ideological and moral power.  For more info, go to our BIC blog.  

UNICEF campaign

October 2013: BIC announces its inaugural Industry Advisory Board:

We are SO excited to introduce our inaugural Industry Advisory Board. The board members have extended their offers to provide professional development and various other kinds of support to the BIC curriculum and individual BIC students. The enthusiasm of these advisory board members, along with support from their organizations, is a testament to strategic direction of BIC in preparing the next generation of communications professionals. For more info, go to our BIC blog and see our new Advisory Board site to the left. 

BIC Advisory Board Members David Sable, CEO Y&R, Barri Rafferty, CEO Ketchum North America, Rob Norman, Global CDO GroupM, and Peter Finn, Founder of Finn & Partners

The BIC Summit Summary: TEN Topics for a FEARLESS FUTURE

Read BIC's first White Paper about the State of the Industry and what challenges the Leaders of the Future will take on.



The Annual BIC Mix and Mentor Event. October 17th 5PM-7PM

Meet the incoming BIC Class, cultivate some relationships, offer to mentor a student, or get a jump on recruitment!

Hosted by Y&R

mixer group

Mix n Mentor

Entertainment Marketing 101. October 10th 6PM-8:30PM

Short Form Storytelling. November 21st 6PM-8:30PM

How to Market Film and Television: From Cutting Your Own Trailers to Engaging Audiences Across Media Platforms. 

Sponsored by PromBDA

Promax nov 

Lunch w/Leaders: “Managing Yourself.” October 10th 12:30-2PM

Katerina Zacharia, VP Industry Development & Diversity, lectures on strengthening the “soft skills” for success in the industry.

Lunch w/Leaders: “See What You Hear.” November 21st 12:00-1:30PM

Roy Eaton, CCNY ‘50, the first person of color to break into the Creative Department of a major agency (Y&R), presents a lecture that showcases his musical gifts and writing talent.

Sponsored by Ad/PR Program and the CCNY AAF Club

RoyEaton01      RoyEaton04

BIC welcomed its first class with an Orientation and Lunch on August 20th. What an AMAZING group of students!!

BIC 2013 Orientation