Communications and Marketing
The Office of Communications and Marketing, the publisher of City College’s official public website, has established web procedures that are designed to accomplish the following objectives:
- Create a website that reflects the dynamism, breadth and excitement of The City College of New York, and features an integrated and consistent user experience among our many stakeholders;
- Create a predictable and replicable content management experience for our content editors at all levels of computer experience;
- Create a workflow that will allow the Office of Communications and Marketing to optimize its model of user support and achieve consistent and positive support outcomes with limited staffing.
- The establishment of websites within the Content Management System (CMS) is overseen by the Office of Communications and Marketing.
- Web content will be placed in the set of standard CCNY templates.
- The design of standard CCNY web templates is locked and is not editable by departments.
- Content submissions for web publication to the Office of Communications and Marketing shall be delivered electronically.
- The Office of Communications and Marketing welcomes a discussion with schools, divisions, departments and offices about ways to promote their content; however, content submissions shall not contain design direction or mock-ups.
- Departments shall designate up to two (2) individuals as content editor for their website.
- Each content editor must watch the video training curriculum before editing their site.
- The Office of Communications and Marketing must be notified when a department intends to allow a new individual to access the CMS.
- Sharing of CMS user accounts is prohibited.
- Access to administrative (backend) areas of the website by content editors is not supported.
- Departments must abide by the best practices established in the training session, specifically:
- advice regarding copying and pasting text into the text editor
- keeping the text editor clear of imported HTML and other code
- using the elements to inlay content—not design
- adhering to proper and consistent style when writing for the web and creating links
- Departments have control over what written content appears on their websites.
- The Office of Communications and Marketing reserves the right to reject the use of certain images in the CMS.
- The Office of Communications and Marketing, on behalf of the College, reserves the right to edit or remove content where deemed necessary.
- All departments are required to have, at a minimum, a landing page in the standard CCNY template contained within the CMS.
- All academic departments and programs must have a base-level presence in the CMS that includes:
- academic program information
- faculty profiles (pulling from the faculty profile database)
- Departments that wish to establish websites using custom web designs must seek approval from the Office of Communications and Marketing.
- These websites will live outside the CMS.
- Departments must have the ability to design, create and support such websites independently of the Office of Communications and Marketing.
- Each proposal will be examined on a case-by-case basis.