CCNY ADVERTISING/PR MAJOR LAURA MALANDRINO PICKED AS FINALIST IN 2008 ‘ONE SHOW’ COMPETITION
NEW YORK, May 7, 2008 – Laura Malandrino, a senior majoring in advertising and public relations at The City College of New York (CCNY), is a finalist in the prestigious One Show Creative Competition. The 2008 winners will be announced in New York Thursday, May 8.
This is the second consecutive year that City College students have excelled in the competition, which attracts participants from the best advertising/portfolio schools in the world. In 2007, Sal Lombardo and Morgan Schreiber won first prize in the Client Pitch category.
Ms. Malandrino’s “Optical Illusion” campaign for Doritos, this year’s competition client, is one of 17 surviving entries vying for the top prize in the highly competitive advertising print category.
Other finalists include students from Virginia Commonwealth University School of Mass Communications, Parsons The New School for Design, University of Texas at Austin and Miami Ad School. The winner will be judged by their ability to create Doritos advertising as iconic as the snack brand itself.
“I’m absolutely thrilled to be a finalist at the One Show,” said Ms. Malandrino. “This is a great opportunity for me to show the level of creativity that I’ve developed at City College.”
In the three ads she submitted, Ms. Malandrino uses geometrical shapes that produce an optical illusion to trick the mind into visualizing a triangle like a Dorito.
“The idea was to make Doritos as abstract as possible, so much that the concept of the campaign is based on the idea that Doritos “is always on your mind” so you see it everywhere,” she explained.
Although she knew how to produce ads from her previous experience as a print magazine editor and producer, Ms. Malandrino said that it was at CCNY that she’d learned how to develop a refined and polished ad.
The Manhattan resident credited Nancy Tag, Assistant Professor of Advertising, for helping her develop her skills.
“Professor Tag has been a great mentor during these past years. She’s always ready to help you take your thinking to the next level,” Ms. Malandrino said.
According to Professor Tag, The One Show is among the advertising industry’s most esteemed awards. “Laura’s achievement once again puts our program on the radar screen of the advertising world in a whole new way,” she said.
Lynn Appelbaum, Director of CCNY’s Advertising and Public Relations program, likened The One Show to the Oscars in the world of student advertising competitions.
Sponsored by the One Club of New York, the competition attracts more than 1,000 entries from around the world in the print, design, TV, innovative marketing and interactive media categories.
Cash prizes of $3,000, $2,000, and $1,000 are awarded to the Gold, Silver and Bronze Pencil winning teams, respectively. In addition, finalists are published in the One Show annual and are exhibited as part of the One Show Traveling Exhibition in many U.S. and international cities.
About The City College of New York
For more than 160 years, The City College of New York has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. Over 14,000 students pursue undergraduate and graduate degrees in the College of Liberal Arts and Sciences; The School of Architecture, Urban Design and Landscape Architecture (SAUDLA); The School of Education; The Grove School of Engineering, and The Sophie Davis School of Biomedical Education. For additional information, visit www.ccny.cuny.edu.