SALESFORCE.COM CHAIRMAN AND CEO MARC BENIOFF TO DELIVER COLIN POWELL CENTER TALK ON ENCOURAGING CORPORATE PHILANTHROPY
Corporate Philanthropist and Technology Entrepreneur to Discuss Innovative Approaches to Enlisting Corporations to Improve Global Conditions
NEW YORK, April 17, 2008 – Marc Benioff, chairman and CEO of salesforce.com (NYSE: CRM) and a leading philanthropist, will discuss the need for a new culture of corporate giving and his innovative model for harnessing corporate assets to improve global conditions at The City College of New York (CCNY). The free event, sponsored by the Colin Powell Center for Policy Studies, will take place on Thursday, April 17, from 4 p.m. to 5:30 p.m. in Room 95 of Shepard Hall at CCNY, at 160 Convent Avenue at West 140th Street. Mr. Benioff’s talk will be followed by a discussion with Center scholars focused on issues of corporate philanthropy.
An audio webcast of the event will be available on salesforce.com’s website at www.salesforce.com/investor.
Mr. Benioff is the author of two books on corporate philanthropy, including “The Business of Changing the World” and “Compassionate Capitalism.” He developed the 1/1/1 Model, which encourages companies to commit one percent of their equity, one percent of their product and one percent of employee time to social needs, and he has actively persuaded powerhouse companies such as Google to adopt the practice.
Salesforce.com is a leading software-as-a-service technology company that Mr. Benioff founded in 1999; within six months of the company’s launch, Mr. Benioff started the Salesforce.com Foundation, a multimillion-dollar global philanthropic organization. Among its efforts, the Foundation has donated its Salesforce online business application to more than 3,300 nonprofits in 54 countries around the world.
Mr. Benioff, a former executive of Oracle Corporation and Apple, has received wide recognition both for his pioneering Web 2.0 entrepreneurship and for his trailblazing philanthropic efforts. He was named 2006 NEA Outstanding Entrepreneur, one of Fortune magazine’s Top 10 Entrepreneurs to Watch, and number 11 of the “50 People Who Matter,” according to Business 2.0. He was also recognized by the World Economic Forum as a “Global Leader of Tomorrow” for his commitment to fusing corporate and technological assets with social responsibility.
The event is free and open to the public. Please visit the Powell Center website at http://www1.ccny.cuny.edu/ci/cpowellcenter/index.cfm for more information.
About the Colin Powell Center for Policy Studies
The Colin Powell Center for Policy Studies is a nonpartisan research center named for General Colin L. Powell, former Secretary of State and one of City College’s most distinguished graduate. Established in 1997, the Center is dedicated to developing a new generation of publicly engaged leaders from populations previously under represented in policy circles and to bridging the academic and policy-making spheres. Its programming encompasses scholarship, service learning, and policy research and events. For additional information, visit: http://www1.ccny.cuny.edu/ci/cpowellcenter/index.cfm.
About The City College of New York
For 160 years, The City College of New York has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. Over 14,000 students pursue undergraduate and graduate degrees in the College of Liberal Arts and Sciences, the School of Architecture, the School of Education, the Grove School of Engineering and the Sophie Davis School of Biomedical Education. For additional information, visit www.ccny.cuny.edu.