GREENPROOFING.ORG Integrate resources for sustainable choices, sound technology, and healthy living spaces.

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We define environmental entrepreneurship as the practice of creating a healthier environment by making wise business choices. We support the establishment of profit or capital endeavors that focus on enhancing the environment through all or most of their activities, directly or indirectly. This can be done by 1) recognizing problems that face our environment, improving or creating innovative ideas that address these problems, and building successful business ventures to realize these ideas; or 2) integrating environmental concerns into any business plan. We believe that the process of minimizing pollution and protecting ecosystems starts with individual awareness. GREENPROOFING.ORG: The Environmental Engineering and Entrepreneurship Program at The City College of New York, an interdisciplinary program of the departments of Civil Engineering and Economics & Management. With funding from NOAA, the National Oceanic and Atmospheric Administration.