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Branding + Integrated Communications

Branding + Integrated Communications

Final Research Project
Mix + Mentor at Y&R Headquarters
The BIC Summit 2013
BIC Brainstorming Prev
Critique Session

"THE CONSTANT HAPPINESS IS CURIOSITY"

-- Alice Munro

WELCOME to BIC -- a 36-credit, portfolio-driven master's degree program that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. 

Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you'll roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society. 

Consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will impact the future?

 
Study. Research. Think. Collaborate. Create.
 
Leave with a Master's Degree and a portfolio. Real proof that you're no longer just curious; you've got credentials.

 

CURIOUS? TO CONTACT BIC DIRECTLY, CLICK HERE -- GET ON OUR MAILING LIST!

 

APPLY NOW for Fall 2016.  The deadline is APRIL 2016. Specific BIC requirements can be found on this site. For general CCNY admission requirements, please visit the CCNY Graduate Admissions site where you can also review the online process. 

CLICK HERE for the Media & Communication Arts Department

 

CONTACT INFORMATION

Nancy R. Tag
Professor and BIC Program Director
 
Christina Castro
BIC Program Specialist
 
Shepard Hall, Room S102
138th & Convent Avenue
New York, NY 10031
 
p: 212.650.7021/6562

 

BIC Blog: bic-ccny.info

BIC Portfolio: www.behance.net/CCNY-BIC

FACEBOOK  |  TWITTER  |  CONTACT FORM

Fall OPEN HOUSE on Thursday, December 3rd from 5PM to 6PM. RSVP bic@ccny.cuny.edu

Pix from our Fall Mix+Mentor hosted by GREY on Thursday, October 29th, are up on our BIC blog. Curious? www.bic-ccny.info