Professor Program Director, Branding + Integrated Communications
Additional Departments/Affiliated Programs::
Nancy R. Tag has been a Creative Director at various advertising agencies throughout New York City where she’s overseen a distinguished roster of clients which include ING Financial Services, Procter & Gamble, The Waldorf-Astoria, Shiseido Cosmetics, Seiko, Canon, and Aruba Tourism. She sat on the New York Board of Directors at Dentsu America. As a principal in the advertising partnership Tag | Scordato, Nancy’s traveled from Tokyo to Toronto to work with such distinctly different clients as Yamagataya Nori (seaweed), The Globe & Mail, and Molson’s Golden Ale. In addition to winning numerous industry awards, two of her television commercials have been inducted into the permanent collection on advertising at the Museum of Modern Art in NYC.
Before coming to City College, Professor Tag taught advertising to potential copywriters, art directors and design managers at Parsons School of Design where she twice received the Henry Wolf Award for Teaching Excellence. She’s also taught in the Baker School of Business and Technology College at FIT. In 2007, she was the recipient of a CCNY Presidential Junior Faculty Leadership & Service Award as well as a Colin Powell Fellowship. Professor Tag is a graduate of the University of Pennsylvania with a Masters in Media Studies from New School University.
MCA 363 Advertising Copywriting
MCA 376 Advertising Planning
MCA 468 Ad/PR Workshop
MCA B2002 Idea Development
“Not Everyone’s a Critic…but They Should Be.” By Tag, N. The Get a Job Workshop: How to build a creative career in Advertising, Branding, Collateral, Digital, Experiential, & More. New York City: The Copy Workshop. 2013.
Tag, N. AdCrit: Deconstructing Ads in Order to Build Better Advertising. New York City: Sage Publications. 2012.
Feeley, T., Watkins, B., Rivera, J., Tag, N., & Volpe, L. (2009) “A Peer-to-Peer Campaign to Promote Organ Donation among Minority College Students in New York City.” Journal of National Medical Association.Vol. 101, No.11. 2009
“Critique Skills as a Business Basic.” Presentation at the International Conference on Communication, Design, Technology & Media in Istanbul, Turkey. 2012
“The Big Idea. How to create an Integrated Marketing Communications Campaign.” Presentation at the CUNY Graduate Center on behalf of the Healthy CUNY Initiative. 2011
“Transforming Semester-long Projects into Sustainable Relationships.” Annual Symposium for Strengthening Service-Learning Connections Across New York City, sponsored by New York Metro Area Partnership for Service-Learning (NYMAPS) and New York Campus Compact. Presented at Barnard College. 2010.
“Effective Super Bowl Commercials.”Research, analysis, script writing, and Power Point presentation on the effectiveness of the 2008 Super Bowl commercials. Presented at Del Monte Corporation, San Francisco. 2008.
“How to Effectively Evaluate Integrated Promotions.”Research, analysis, and Power Point presentation on five measurements of effective promotional campaigns. Presented at Del Monte Corporation, San Francisco. 2008.