BIC Faculty + Staff

Nancy R. Tag

Professor and Program Director of BIC
Prior to City College, Nancy taught advertising to potential art directors, copywriters, and design managers at Parsons School of Design where she was twice the recipient of the Henry Wolf Award for Teaching Excellence.

As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori (seaweed). She's held many agency positions including a seat on Dentsu's New York Board of Directors while also Creative Director of Canon, Shiseido, JVC, Noritake and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her recent book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.

She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research. 
As Nancy sees it: “BIC isn’t just about creating nimble thinkers for an ever-evolving world; it’s about re-imagining the industry.”

Cassondra Bazelow

BIC Faculty and Senior Art Director
Cassondra is a senior art director. She comes from a fine art background, starting her career with Jeff Koons.
Now, she uses those talents, and considerable industry experience, to create smart, conceptual ads. She’s helped the Most Interesting Man find the Most Interesting Fan of College Football, taught AT&T how to speak Klingon, made a stud appear from a bottle of Sun Laundry detergent, gave Star Trek fans a way to boldly binge and scored some major industry cred with a lovable recruiter bot.
Last but not least, she’s a total nerd. So, when she’s not teaching a class, she’s probably taking one - whether it’s to master the technical side of video production, draw portraits, write jokes or bake the perfect loaf of bread.

Gerardo Blumenkrantz

Associate Professor, BIC Creative Track
A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts where
he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in New York City, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i. 
In that time, Gerardo has won numerous awards including the Clio, ADDY and Effie; his work has been featured in Communication Arts and among Ad Age’s Best. Recently, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers.
Gerardo continues to work as an independent creative director and consultant. In 2013 he was art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music and sound.
BIC Quote: “By exposing every student to the best of NYC’s Creative, PR, and Strategic Planning, BIC is destined to raise a unique breed of A.D.D. busters.”

Angela Chitkara

Assistant Professor, BIC Public Relations Track
Angela Chitkara is the Founder and CEO of Seven Corridors (Seven), formerly US India Corridor (USIC), a strategic level communications and business development consulting practice, serving international and bicoastal companies, from Silicon Alley to Silicon Valley.
Seven helps clients develop dynamic, growth-oriented and measurable integrated marketing campaigns consisting of public relations, branding,emerging technologies, user experience research and market research, corporate social responsibility initiatives, internal communications, and crisis communication strategies. This interdisciplinary, culturally conscious narrative approach attracts clients across industries and sectors, including law, technology, healthcare, private equity, entertainment, and food and wine.
The firm is also involved with several pro bono projects, notably India-focused grass roots-level initiatives, and WEConnect International, a Washington D.C. based, corporate-led non-profit dedicated to women’s business enterprises.
Angela holds a Masters in International Affairs, Columbia University; a Masters in International Journalism, City University, UK; and a BA in Communications, Seton Hall University. She is a current board member with the Asian American Writer's Workshop, a NYC-based nonprofit literary arts organization founded in support of writers, literature and community. She was a Visiting Lecturer at the University of Zambia (UNZA), Africa, in 2013, where she continues work on a public relations campaign for the country as part of the Africa investment story.

Brian Crooks

BIC Faculty and Associate Creative Director, The Barbarian Group
Brian is an integrated creative director with over 10 years of experience in UX, visual design, branding and advertising. He has built mobile apps, platforms and identity systems for Fortune 100 companies, tech leaders, and small startups. Brian is passionate about finding meaningful solutions for companies and the collaborative push and pull of a great idea coming to life. His goal is simple, make sure the design and digital products he builds fit the needs and goals of each client. Brian is also an aspiring musician, a proud father, a voracious reader and a zealous learner.

Douglas Davis

CUNY Associate Professor and Principal, The Davis Group LLC
Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing and art direction is what Douglas brings into the classroom. He is a former adjunct professor at New York University in the M.S. in Integrated Marketing program and current HOW Design university contributor.
Since 1999 Douglas Davis has been a Freelance Art & Creative Director specializing in multi-channel solutions. Douglas began his interactive advertising career as a digital designer for various media properties and agencies including CondeNet, ESSENCE Magazine, JWT/Brouillard, Tribal DDB, Deutsch, Greater Than One and G2 Direct & Digital. While Associate Creative Director at JWT/Brouillard, he was responsible for founding and co-directing the company's Interactive division. In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital and design problems.
Douglas holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute and a M.S. in Integrated Marketing from New York University.
 Douglas has been an Adjunct Professor in the Integrated Marketing Department at New York University and is currently Associate Professor of Advertising and Graphic Design within the City University of New York.
In addition to client work and giving back in the classroom, Douglas was appointed to serve on the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). His advertising and academic experience aided him in authoring the 4-year curriculum for the only public advertising high school in the country.
Clients Served: Campbell's, Aetna, Magic Johnson Enterprises, Liberty Mutual, Aveeno, HSBC, Constant Contact, Ruby Tuesday, Deutche Asset Management, DWS Scudder, Scholastic, Genentech, Essence &,,,,, The ACE Group, Illy, Subway, RREEF, Bounty, Chrysler, Entertainment Benefits Group, Perka, Council for Economic Education, Brooklyn Watercolor Society and The Economist.

Serge Del Grosso 

BIC Faculty and Vice President, Media Services, Merkle
Serge Del Grosso leads media strategy, delivery, process development and people growth for Merkle’s Media Services team. His responsibilities include the management of media planning, buying and optimization as well as representing the media discipline as a key member of Merkle’s Digital Media management team. Serge collaborates closely with leadership on client management, media platforms and analytics and contributes to product and capability development, as well as overall value proposition and acquisition strategy. He is responsible for driving media services growth across Merkle’s offices in NY, Chicago, Pittsburgh and Charlottesville, VA offices. He joined the company in September 2015.
Serge is a recognized and accomplished media professional with the unique experience of having worked across client, agency and media sales disciplines. Prior to Merkle, Serge was Head of Media Strategy at eBay Enterprise where he managed Display Media Services, helping clients acquire, retain and grow customers leveraging eBay’s proprietary data and programmatic technology platforms. Prior to eBay Enterprise, Serge was Director of Media, North America, at SapientNitro. In this role, Serge led the media practice across all digital, traditional and emerging media channels for clients such as Borgata Online Casino, Vail Resorts, Webster Bank, Carbonite, and Visit Florida. Other prior roles included Director, Media at Sony Electronics. He won Sony’s in-house Marketing Innovation Award for his pioneering work on creating innovative cross-platform partnerships. He was Director of Media for Organic, an interactive services agency. He directed marketing/sales research teams at both CBS and FOX broadcasting. Serge began his career at Young & Rubicam Advertising, where he held various positions in media planning.
Serge is a frequent contributor to digital industry forums such as Digital Hollywood and Digiday, & OMMA. He is a graduate of New York University where he received a BA in Economics. He lives in Westchester County, NY with his wife and two children.

Scott Elias

BIC Founding Faculty and Founder/Chief Catalyst, LivingWorks Ventures
We all look to Scott for the reassuring words: "Sounds good." In an advertising and communications career that spans over 30 years, Scott has helped launch, grow, and re-position nearly 40% of the top 1,000 global brands through audio communications, branding, psychoacoustics, and environmental and embedded product audio. 

Scott was the co-founder of Elias Arts, which for over 25 years and from offices throughout the U.S. and Europe, was a worldwide industry leader in audio for corporate and network identity systems and advertising as well as a record producer for Duran Duran, Grace Jones, Gutterboy, Patti Scialfa, and Yes. 

Elias Arts was awarded over 750 awards for 7,500 commercial projects -- including two Emmy's and dozens of Clios, London Internationals and Cannes Lions. Elias Arts initiated large-scale use of audio as a means to give voice to brands -- Adidas, Apple, Budweiser, Coke, Columbia, eBay, eTrade, Exxon, Nike, Universal, Verizon, Visa, Yahoo -- to name just a few.

Since 2011, Scott has headed up LivingWorks Ventures, a venture firm focused on seeding and sustaining the growth of "designed for love" companies, brands, and products. LivingWorks helps companies design, develop, and deliver the most reliable and effective paths to sustainable profits by aligning the organization, creating market coherence, focusing opportunity, and reducing distraction.

When, says Scott, does a brand or company succeed? When it becomes a company that people love.

Michael Farmer

BIC Faculty and Chairman/CEO,  Farmer & Company
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s.  He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry.
Michael lived and worked abroad in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years.  He now leads Farmer & Company from New York City.
Previously, Michael served as Associate Dean for Policy and Resources at the Harvard School of Public Health.  He spent 5 years in the U.S. Navy as a Weapons Officer on destroyers and as Professor of Naval Science at Iowa State University.
Michael is an honors graduate of Princeton University (A.B. in English literature) and of Harvard Business School, where he graduated with an M.B.A degree with highest honors as a Baker Scholar.
He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies,  published in June 2015 by LID Publishing.

Belle Frank

BIC Founding Faculty and Executive Vice President, Director of Strategy & Research, Y&R
Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.
In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.
Belle is a self-professed "quant-wannabe" who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.

Zontee Hou

BIC Founding Faculty and Social Media and Digital Marketing Strategist
Zontee Hou has joined CCNY BIC as an adjunct faculty member beginning in the Spring 2014 initially to teach the Consumer Behavior and Persuasion course, a required course for the Management Track BIC students and an elective for the Creative and PR Track BIC students.
Zontee has worked as a brand and digital marketing consultant as well as having served as a spokesperson for national media for her clients. She currently works with Convince & Convert, a new-format marketing communications services company -- social and content accelerators -- that has worked with leading national brands, including Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Petco, and many others.
Zontee holds an M.S. in Strategic Communications from Columbia University.

Jake Kahana

BIC Faculty and Creative Director, Matter Unlimited
Jake is a creative director with a background in design, art direction and film. He solves problems using design, writing and the web. Jake has consulted startups around the world, taught himself to code and is passionate about side projects that build community and tell personal stories. Currently, he’s a creative director at Matter Unlimited, reorienting brands towards social good.
Jake worked in advertising for 9 years writing and art directing campaigns for Samsung, Google, PlayStation and HTC for agencies like Deutsch and 72andSunny. He took a sabbatical to learn how to code and take time to travel. Since 2013 Jake has coded, written and designed 3800 Days in LA, a digital tour of his favorite places and stories in LA and What’s Newswordy, a summary of the day’s news in one word.
Jake has taught ideation and copywriting classes at OTIS College of Art and Design. He gives regular workshops on creative process and job strategy at institutions including USC, University of Oregon, and 72U. He’s given talks on similar topics in LA, Chicago, Portland, and Tel Aviv.

Marlene Leo

BIC Program Specialist
With a Master in social work from the University of Connecticut (where she also received her BA in Women’s Studies), Marlene brings a unique range of administrative, advising, portfolio, and project management skills to BIC. As a program coordinator and social worker at the Achievement Initiative at the Columbia University School of Social Work, she had the opportunity to mold a program from scratch. Most recently, Marlene served as an Academic Student Support Programs Counselor at Guttman Community College.


Gabriela Mirensky

BIC Faculty and Director, Awards and Design, The One Club

As Awards and Design Director of The One Club, Gabriela is right on the pulse of the Advertising and Design industries. Researching and connecting with top talent to form the jury of The One Show keeps her busy most of the year, while the rest of her time is spent producing the actual judging and getting materials ready for the award show ceremonies. In addition, she heads the Design initiatives at The One Club, representing the organization at ico-D annual meetings.

An experienced leader in design management, Gabriela Mirensky is a consultant to design studios and nonprofits. Past clients include The One Club, Kustura Technologies and DDunn & Associates. Before starting her consultancy, Gabriela was the Director of Client Service and Business Development at Alfalfa Studio.
With deep expertise in project management and design curatorship, Gabriela served for 13 years as the Director of Competitions and Exhibitions at AIGA, the nation’s oldest and largest professional association for design.
Active in art and design communities in New York and abroad, Gabriela teaches at the Universidad de Monterrey, Mexico, and in the bilingual design program at the School of Visual Arts; serves as a guest critic in the Exhibition Design Graduate Program at FIT, and judges design competitions in the US and Mexico. She is also on the board of directors at MUMEDI, Mexico City’s first design museum.
Gabriela earned her bachelor’s degree in Graphic Design at the Universidad Autónoma Metropolitana in Mexico City, and her master’s degree in Printmaking at CUNY’s City College in New York. She is also an alumna of the Arts Leadership Institute at Columbia University and Harvard University and AIGA’s joint “Business Perspectives for Creative Leaders” program.

Caroline Monday

BIC Faculty and Senior Copywriter, DDB
Caroline is a senior copywriter. She has done just about every kind of writing, but found her passion writing and performing comedy.
Now, she uses those talents, and considerable industry experience, to create smart, conceptual ads. She’s helped the Most Interesting Man find the Most Interesting Fan of College Football, taught AT&T how to speak Klingon, made a stud appear from a bottle of Sun Laundry detergent, gave Star Trek fans a way to boldly binge and scored some major industry cred with a lovable recruiter bot.
Last but not least, she’s a total nerd. So, when she’s not teaching a class, she’s probably taking one - whether it’s to master the technical side of video production, draw portraits, write jokes or bake the perfect loaf of bread.

Ellen W. Oppenheim

BIC Founding Faculty and VP, Global Industry and Marketing Strategy, Prohaska Consulting
Ellen Oppenheim brings a valuable 360° perspective to her role as VP, Global Industry and Marketing Strategy at Prohaska Consulting. Her responsibilities include working with trade associations and trade press to advance digital and programmatic practices, overseeing the company's marketing efforts and developing new business.
Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.
Ellen has worked with digital and analog media, spanning almost every ad category and with both branding and direct response clients. In addition, she gives back to the community, including judging Mediapost's Creative Media Awards, participating on AWNY's (Advertising Women of NY) Foundation Board and serving as an adjunct professor in Rutgers University's Executive Education program.

Will Parker

BIC Faculty and Associate Director of Analytics, Publicis 
Will Parker is the Associate Director of Analytics at Publicis. He is an Internationally minded numbers junkie with a passion for optimizing brand experiences through data.
Pioneering his own analytic-centric approach to branding, William has consulted for some of the biggest brands in the business. Proctor & Gamble, the US Marine Corps, Ford, CVS, Home Depot, and LG have benefited from his brand strategies for growth, which have fundamentally shifted consumer attitudes and behaviors. William is now the co-founder and Chief Brand Officer for A7 Core, a B2B enterprise data solution that leverages blockchain to help facilitate a better relationship between brands, retailers, and their consumers.

Rodes Ponzer

BIC Faculty and Founder of Rodes Advisory LLC
Rodes M. Ponzer is the founder and President of Rodes Advisory, LLC. The firm specializes in strategic brand development and marketplace growth opportunities for start-ups, private equity firms and international companies looking to expand into North America.  Previously, he was Global Brand Leader for TBWA\Chiat\Day New York.  
Mr. Ponzer has held a wide variety of senior executive positions at Saatchi & Saatchi, where he was responsible for overseeing General Mills cereal brands, soup brands and P&G’s baby care products. Mr. Ponzer’s work led to the successful transformation of the Cheerios brand which culminated in one of the most popular Super Bowl commercials in recent memory. Mr. Ponzer holds a Bachelor of Arts from Franklin & Marshall College. He has been a guest lecturer at Columbia Business School and NYU Stern. He was elected to the Boards of Directors of Phoenix Houses of New York and Phoenix Houses of Long Island in 2014.  

Kate Rothen

BIC Founding Faculty and Partner, SS+K
Kate Rothen, Partner at SS+K, teaches the Internal Management course in the BIC MPS program, which focuses on the creation and management of communications programs in creative, design-oriented, data-rich, process-driven, and collaborative environments  (integrated communications!).  The course is a requirement for the Communications Management Track BIC students and an elective for the Creative and PR BIC students.
According to Kate's official SS+K bio, Kate sought refuge from a traditional PR career and found a home at SS+K.  She has helped clients tackle challenges ranging from fighting TV censorship to empowering female entrepreneurs to getting Americans to reconsider the electric car. She has engineered engagement strategies for clients including Chevrolet, Kraft, Audi, and Westin Hotels.  She has served as SS+K's first Director of Social Media and as Executive Director of the agency account management team. In 2011, the Impact Center named Kate as one of twelve Women's Leadership Institute Fellows.
SS+K was created twenty years ago as one of a small group of first-mover pioneers in true integrated marketing communications. The founding partners came from politics, public affairs, advertising, and design. The agency has resolutely remained "channel neutral" -- as they say: "SS+K was founded to provide great work for great clients and causes by defying the boundaries of communications at every turn."

Dee Salomon

BIC Faculty and Chief Marketing Officer, MediaLink
Dee Salomon is Chief Marketing Officer at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.
Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including,,,, and
Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.

Sam Saunders

BIC Faculty and Chief Creative Officer, Metropolex
Sam Saunders is an internationally-awarded creative director, writer and speaker.
He has worked at some of the best companies and ad agencies on the planet, including M&C Saatchi, Saatchi & Saatchi, JWT, Wong Doody, SS+K and Apple.
Since 2012, Sam has operated his own creative agency and consultancy. His clients include tech- and product-focussed start-ups, Sonos, L’Oreal, Pepsi, P&G, HBO, Diageo, Smart Car, as well as ad agencies globally.
Sam has been honored with numerous awards including gold at Cannes, One Show, Clios, Effies,  and the Sabres. Sam has has also judged the One Show twice and is an active speaker, having been asked to do three talks at the Cannes Lions in 2015 and two more at Cannes in 2016. 
Sam lives and works in New York...

Adam Schair

BIC Faculty and Global Colleague Communications Leader
Adam Schair’s passion has always been around improving the employee experience, and enabling leaders and managers to engage and energize employees to fulfill the purpose of the business. Helping business through change has been another focus of his throughout his career. 
Adam began his employee-focused career as a labor and employment law attorney. However, he spent most of his working life at Thomson Reuters where he has held leadership roles in internal communications, marketing, media relations, events and branding. His last role before going to Mercer was creating communications strategies for HR, the Chief Strategy Officer, the office of innovation, and the General Counsel. Adam also managed enterprise-wide campaigns that were designed to accelerate the shift in culture. He currently runs global internal communications for Mercer, a global professional firm that provides solutions for employers around their employees’ health, wealth and careers.

Katina Scott

BIC Faculty and Creative Strategist
Katina has worked across multiple categories and industries, including QSR/Fast Casual (Subway, Taco Bell, Wendy’s, Panera Bread), Booze (Bulleit Bourbon, Captain Morgan, Crown Royal, Guinness, Smirnoff, Rémy Martin), Finance (Capital One), OTC/Personal Care (Nicotinell, Benefiber, Vagistat, Keri Lotion), Sweet Stuff (Dove Chocolate, Twix, Skinny Cow, Häagen Dazs) and Travel/Hotels (Westin Hotels and SPG Rewards). Her work has led to a Sabre Award for Superior Achievement in Brand-Building in 2016 for Panera Bread and a Canne Silver Lion for Best Integrated Campaign for the launch of the Taco Bell breakfast daypart.
A southern state ex-pat, Katina completed her undergraduate studies at Virginia Commonwealth University and went on to get her masters in Account Planning at the VCU BrandCenter. She’s a voracious consumer of pop and polished culture, and you can often find her soaking in the sights, sounds, and sensations of the city – especially around her vibrant Harlem neighborhood. 

Barry Silverman

BIC Faculty and Director of Strategy, Interbrand
As a strategic marketing and brand professional with domestic and international experience, Barry takes pride in his ability to position a brand and make it sing. This includes developing a decisive and focused strategy and then translating that strategy into results-driven marketing and communications. His work in this area has taken on many forms: content development, thought leadership, direct marketing, digital communications and various traditional and non-traditional media forms. Having worked on both the agency side and client side, Barry has developed a unique ability to navigate an organization, understand the true "success drivers" and then ultimately deliver programs that achieve results.
Barry’s specialty areas include marketing communications, brand strategy, digital strategy, marketing strategy, direct marketing and content marketing. He also considers himself to be a Chief Storyteller; one who truly stewards a brand in an organization, and brings it to life through rich and meaningful content and messages. His stories are designed to intrigue, entice and build relationships. He has done this type of work in numerous categories including: Enterprise Technology, Financial, Insurance, Personal Software and Communications.
Barry has also been an educator. He has helped teams both in a corporate environment and in a classroom, develop new ideas, set goals, solve problems and learn. He thrives in a learning culture and is always a spirited participant in this type of environment.

Doug Spitzer

BIC Faculty and Chief Creative Officer, Catch New York
Doug is a founding partner and the Chief Creative Officer of Catch New York, an agency formed early in 2010 to offer clients integrated creative, strategic, and interactive services from a media-neutral approach.  Catch has served clients across a wide spectrum of categories, including HP, Nike, AARP, Curaçao Tourist Board, Kiehl’s, Loews Hotels, the New York Yankees, the NBA.
He previously carried a title as a Senior Vice President, Creative Director with the New York office of Nitro where he was primarily responsible for Foot Locker brand accounts, as well as work with leading vendors Nike and Adidas.  He also provided support as Nitro’s Head of Retail Practice, and as the Chair of its Management Team.
Doug’s work has been recognized by Forbes, NBC, the New York Times, USA Today, and the Wall Street Journal, as well as numerous business and marketing trade publications, and with several advertising industry honors.

Sandra Stahl

BIC Founding Faculty and Partner, jacobstahl, inc.
Sandra Stahl specializes in corporate and public health communications programs primarily in the healthcare sector.  She has deep experience building and managing communications and alliance teams as well as brand advisory boards, defining best practices and creating memorable brand communications programs.
In the last few years, she has focused on developing fully integrated efforts to help clients differentiate their brands with maximum impact across their businesses.
Sandra and her partner, Jeremy Jacob, founded jacobstahl in 2003. Their agency is a full-service firm  working primarily in the health sector, both Rx and OTC, and with corporate health and well-being campaigns.
Previous to creating jacobstahl, Sandra held senior U.S. and global positions on the agency and corporate sides.  She served as  the VP of Marketing Communications at CDx Laboratories, and before that served over 15 years, concluding her service as Executive Vice President of the Healthcare Practice at Ruder Finn Public Relations. 
Sandra is an active member of several non-profit boards and committees. She has had articles published in the Journal of the American Dental Association, Pharmaceutical Executive and the New Farm.  She has also authored over 20 articles on communications strategy, issues, and stakeholder connectivity in business, communications, and pharmaceutical industry publications.  Sandra received her B.A. degree in Political Science and Sociology from CUNY, Queens College.

Jason Stefanik

BIC Faculty and Freelance Art Director/Creative Director
Jason is a freelance Art Director and Creative Director with experience in advertising, entertainment and branded content.
Jason was most recently a VP / Art Director / Creative Director at BBDO New York where he and his partner Alex Taylor ran the Diet Dew and Champs Sports accounts. While at BBDO, they won and launched the popular Foot Locker "Approved" campaign, and created well-known work for Snickers, Fed-Ex and AT&T.
During his 12-year career he has consistently created advertising that breaks into popular culture, having been featured on The Today Show, CNN, ABC News, New York Magazine’s Approval Matrix, Mashable, ESPN, Bleacher Report, TBS Funniest Commercials of the Year and in the print edition of The New York Times. And he’s been repeatedly acknowledged by the industry with Cannes Lions, One Show Pencils, ADC Cubes, Clios and many other international advertising awards. 

Mira Steinzor

BIC Design and Tech Specialist
Mira Steinzor is an alumni of the BFA Film + Video Program at CCNY and has over six years of experience working as a freelance videographer, photographer, and editor in New York. She draws upon this experience to assist BIC students with storytelling and building their portfolios and provides technical assistance to BIC students and faculty. 

Andrew Tider

BIC Faculty and Entrepreneur & Creative Director
Andy’s worked with the best and brightest in the advertising world at places like BBH, Wieden+Kennedy, EVB, Razorfish, @Radical, BBDO, SS+K, TAXI, 360i and others.
He’s “fooled” judges at various ad industry awards shows (ONE Show, FWA, etc.) into giving his work high praise and has also bribed journalists from Forbes, WIRED, BusinessWeek, The New York Times and Poughkeepsie Cheese Monthly into writing about said work.
His passion is pushing boundaries, for himself and brands. His belief is that getting complacent is the root of failure and that you can never re-invent yourself too many times. His favorite clients are those who want to be frightened and inspired in equal measure.
In the past few years he’s taken his own advice and re-invented himself a few times. First as a stuffed toy designer and manufacturer: Sanchez & Friends is the line of plush toys he created (now sold at UrbanOutfitters). More recently, (2010) he turned himself into a triathlete (training for and compete in Triathlons regularly) and went in a new direction as
Co-Founder of the tech startup Munchly, a mobile service that enables fans in stadiums to buy hot dogs and beer via their smart phone, and have it delivered to their seat.
When not working on an entrepreneurial project, he occasionally still freelances as a Creative/Art Director for agencies in NY and on the west coast.

Ricard Valero

BIC Faculty and Group Creative Director, Ogilvy New York
Ricard Valero is a creative director at Ogilvy and Mather NY. He has worked at EURO RSCG Madrid, Y&R Milan DDB Milan, JWT Milan, BBDO SF and Eleven. His work has been awarded at all the major award shows: Cannes Lions, D&AD, The one Show, Clios, etc. He was lucky to work with very good creatives that took the time to mentor him and helped him improve every day. That’s why he loves to do the same with the young creatives at the beginning of their careers. By doing so, he will end up learning something from them too.

Yury Vargas

BIC Faculty and Digital Creative Director, Dexposito & Partners
Yury Vargas is the Digital Creative Director at Dexposito & Partners, a Hispanic advertising agency in NYC. He’s responsible for the conceptual development and execution of creative for websites, microsites, eBlasts, landing pages, Display and Rich Media banner ads, and digital components of integrated campaigns, including mobile and web responsive executions. Clients include: McDonald's Tristate Area, AARP, Tajín, Choice Hotels and ConAgra Foods.

Carole Walker

BIC Faculty and Marketing and Media Consultant, Index Growth Accelerator
Carole is currently a consultant at Index, Prohaska Consulting and Integrity Marketing & Media, LLC.  Since 2013, Carole has been a marketing and media consultant, counting Novartis, Oscar Health insurance, Johnson & Johnsons, GE, Demand Media, and Hackensack Meridian Health, among others as her clients. 
Carole was among the iMedia Class25 top influential executives in the 2010 Internet industry.  From 2000-2007 Carole served on the Executive Board of the Global media-auditing firm, BPA Worldwide, and as Chairman of the Board, 2006. In 2007, Advertising Age honored Carole as a Marketing Woman to Watch! In partnership with the iab, Microsoft, Marketing Evolution and Kraft, she developed and tested the methodology that validated digital advertising’s positive ROI, earning Carole the coveted ad:tech Industry Achievement Award in 2011.  
Carole is an adjunct professor at Rutgers University’s Integrated Marketing Communications Mini MBA Executive Education Program, and at City College New York’s BIC Master’s Program.

Frank Washkuch

BIC Faculty and News Editor, PR Week
Frank Washkuch is the News Editor for PRWeek, the leading source of news, insight and analysis on the Public Relations Industry.