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Branding + Integrated Communications


Behind every successful program is a long line of amazingly talented people propping us up. These are our BIC Advisors to whom we turn to daily for curricular matters, networking, industry expertise,  encouragement, perspective, support...and teaching: most on this list have taught BIC courses, guest lectured, critiqued, assisted with syllabi development, ETC.



Scott Elias

Co-Founder Elias Arts, Founder/CEO LivingWorks

As co-founding CEO of Elias Arts, the world's largest, most-awarded audio communication agency, Scott's pioneering efforts reshaped the practice of audio communication, branding, and strategy. Garnering a reputation for alternative growth strategies that are innovative, effective and emotionally robust, Elias Arts helped launch, grow, and reposition nearly 40% of the top 1,000 global brands, including, Apple, Nike, Adidas, eBay, Columbia, Universal, Yahoo, Visa, Verizon Wireless, Coke, Pepsi, Budweiser, eTrade, and Exxon.

Recipient of over 750 awards for 7500 commercial projects -- including two Emmy's and dozens of Clios, London Internationals and Cannes Lions, Elias Arts became a global leader in audio communications, branding, psychoacoustics, environmental and embedded product audio.

As a serial entrepreneur, Scott is a striking blend of head and heart. Always looking to understand what sustains people-emotionally, physically, and intellectually, he then grows a business from there. His latest baby, LivingWorks, is a venture accelerator that helps firms of all sizes discover and practice their IT, the source for growing sustainably stellar companies that are Designed for Love by all stakeholders. 


Belle Frank

EVP, Director of Strategy & Research at Y&R

Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.

In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.


Belle is a self-professed quant-wannabe who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.



Vann Graves

EVP Global Executive Creative Director, McCann New York

Vann Graves joined McCann NY in late 2009 as Group Creative Director and two years later was elevated to Executive Creative Director. Currently, he oversees creative work for the agency's American Airlines business spanning over 30 counties, as well as for McCann's Lockheed Martin and U.S. Army accounts. Previously, he was Chief Creative Officer of UniWorld Group, overseeing digital and creative campaigns for leading packaged goods, automotive, financial and entertainment clients. A respected creative industry leader for almost 20 years, he began his career at BBDO and after rising through the ranks, took a leave of absence after 9/11 to serve in the U.S. Army in Iraq. In addition to being an award-winning advertising executive and decorated soldier, he is an active Board member of industry and community organizations.

Speaking about BIC: "As technology and innovation become vital tools in brand messaging, students must be prepared for the ever evolving nature of communications and business. You cannot stay relevant without the proper kills and experience. The vision of BIC is to educate and prepare students to meet this challenge."


George Lois

Advertising Legend

 George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties, he was a pioneer of the landmark Creative Revolution in American Advertising. He's also the author of numerous books, including the recent Damn Good Advice (for people with Talent). In 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection.

On BIC, he says: "The best branding and communications program I've seen these days is BIC! Really impressive! I've had the privilege to speak to students at CCNY and gave them Damn Good Advice. The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America."


Sallie Mars

SVP, Chief Diversity Officer, McCann Worldgroup

Sallie joined McCann Erickson in 1998 to manage the creative, broadcast production and print production departments. She added the title of Chief Diversity Officer  in 2008, establishing diversity initiatives throughout McCann Worldgroup,. Through her efforts and those of a dedicated group of diversity champions throughout the network, McCann Worldgroup has become an industry leader in the area of diversity management and multicultural marketing initiating industry-relevant training, building new organizations to support diversity initiatives and partnering with clients to support diverse suppliers.

She is dedicated to her role as Chairman of the 4A's Diversity Steering Committee. Over the past nine years she and a dedicated committee of agency peers has guided the successful Multicultural Advertising Internship Program (MAIP) and established a best practices guide "The Competitive Edge" for member agencies seeking to establish their own diversity program. Their work is focused on leading the advertising business toward a more inclusive future. In 2010, Mars won an ADCOLOR Change Agent Award for her efforts.

 Sallie, a proud City College grad, says: "New York, the epicenter of the advertising industry, should also be the center of learning about the advertising industry."


Donna Renella

President, ABW Solutions

Before becoming President of ABW Solutions, LLC, a recruitment and consulting firm, Donna spent over ten years in senior-level human resources roles with public relations agencies including Hill & Knowlton/wpp and Constituency Management Group/Interpublic Agencies.  While serving as Senior Managing Director for Hill & Knowlton, she built the first global in-house public relations recruitment role. Earlier in her career as an entrepreneur and consultant, Donna was a founding partner in market leader O'Hare & Associates, a professional recruitment firm specializing in advertising and communications.

Donna's expertise on recruitment in an urban environment has been featured on the front-page of the Wall Street Journal. She's also served as Chair of the HR Roundtable as well as Diversity Chair for the Council of Public Relations Firms. Always a trailblazer, Donna created and leads the annual trade association recruitment job fair at Howard University’s Johnson School of Communications -- the only one of its kind. Donna is an active volunteer, serving on the Board of the Mental Health Association of Westchester County, guest lectures at several colleges, and is a frequent speaker on a variety of diversity and recruitment issues.

A native New Yorker, Donna received her BA and MA degrees in Economics in a dual honors program from Hunter College. As a staunch supporter of CCNY and the BIC program, she's thrilled to join the BIC family.


Hayes Roth

Chief Marketing Officer, Landor

Hayes Roth leads worldwide marketing and new business development for Landor, one of the world’s preeminent branding and design firms, and is senior client officer on numerous projects.

With over 35 years of broad-based marketing experience, Hayes has led rebranding programs for Cleveland Clinic, Columbia University, ITT, the NYSE, Panasonic and Royal Caribbean International. More recently, he has directed branding initiatives for Altria, The Council on Foreign Relations, Hartford HealthCare, the United Negro College Fund, Concern Worldwide, City National Bank, and The World Trade Center.

Hayes is a member of the executive mentoring council for Cornell's Johnson School of Business, on the Advisory Committee of the College of Charleston School of Communications, a member of the Wharton School of Business 202 committee and on the Board of Advertising Educational Foundation. He frequently lectures at leading business schools across the country and regularly provides industry commentary across the spectrum of professional media.


Hayes is "extremely excited about the Branding + Integrated Communications program at CCNY. To me, this is course work that will be rooted in the realities of what we practitioners live every day."


Dee Salomon

Chief Marketing Officer, MediaLink

Dee Salomon is Chief Marketing Officer at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups. 

Prior to MediaLink, Dee spent six years with Conde Nast's digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including,,,, and

Prior to Conde Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York.  Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.


Gustavo Stecher

Founder at Menos es más Iconic + Cultural Branding, Founder and Director at Nobrand


Gustavo Stecher, was born in Buenos Aires, Argentina and graduated as a Graphic Designer from the Buenos Aires University (UBA). In 1996 he founded Menos es más, a studio where he develops image strategies for different clients in Argentina, Chile, USA, Canada and Spain. In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. Besides his work as Director of the studio, he dedicates his time to two of his passions: teaching in universities and congresses, and the development of projects of regional identity.


He currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York. In 2009 he won the national contest for the Argentine Bicentennial brand. In 2010 he created the first official coin ever designed by a branding studio in Argentina’s history: the current 2 pesos coin. IDARG, one of Gustavo’s two published books, was selected in 2008 by the Association of Graphic Artists, AIGA. He also created the Human Rights Icons Project, for the Canadian Museum for Human Rights.


Gustavo gives workshops and classes at Buenos Aires University, UBA, the University of Palermo (UP), Untref, DMY Berlin, Claps el Salva­dor, FIAP Bariloche, MICA, City University of New York, University of San Diego, California, among others.