Ouafaa Hmaddi

Assistant Professor

Additional Departments/Affiliated Programs

Economics and Business


North Academic Center



Ouafaa Hmaddi Headshot

Ouafaa Hmaddi


Ouafaa is an assistant professor of strategy and entrepreneurship in the Colin Powell School for Civic and Global Leadership at the City College of New York. Her research focuses on examining how new ventures form strategy in resource-constrained environments and what drives variation in founder’s motivation and their ventures’ performance based on their access to resources.

In her research work, Ouafaa uses data from field experiments and surveys in different market settings, such as Morocco and distressed neighborhoods in the U.S. She has received multiple research grants in competitive funding including the Small and Growing Businesses (SGB) Evidence Fund, the Responsible Research for Business and Management (RRBM), and the Will Mitchell Dissertation Research Grant (WMDRG). Prior to joining academic, Ouafaa worked as a risk management consultant at Deloitte.


Ouafaa received her B.S. in Industrial Engineering from Ecole Mohammadia d’Ingénieurs, her MPA from Cornell University, and her Ph.D. from the University of Oregon.