Branding + Integrated Communications
Nancy R. Tag
Professor and Program Director of BIC
Prior to City College, Nancy taught advertising to potential art directors, copywriters, and design managers at Parsons School of Design where she was twice the recipient of the Henry Wolf Award for Teaching Excellence.
As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori (seaweed). She's held many agency positions including a seat on Dentsu's New York Board of Directors while also Creative Director of Canon, Shiseido, JVC, Noritake and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her recent book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.
She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research. As Nancy sees it: “BIC isn’t just about creating nimble thinkers for an ever-evolving world; it’s about re-imagining the industry.”
Assistant Professor, BIC Creative Track
A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts where
he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in New York City, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i.
In that time, Gerardo has won numerous awards including the Clio, ADDY and Effie; his work has been featured in Communication Arts and among Ad Age’s Best. Recently, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers.
Gerardo continues to work as an independent creative director and consultant. In 2013 he was art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music and sound.
BIC Quote: “By exposing every student to the best of NYC’s Creative, PR, and Strategic Planning, BIC is destined to raise a unique breed of A.D.D. busters.”
Assistant Professor, BIC Public Relations Track
Angela Chitkara is the Founder and CEO of Seven Corridors (Seven), formerly US India Corridor (USIC), a strategic level communications and business development consulting practice, serving international and bicoastal companies, from Silicon Alley to Silicon Valley.
Seven helps clients develop dynamic, growth-oriented and measurable integrated marketing campaigns consisting of public relations, branding,emerging technologies, user experience research and market research, corporate social responsibility initiatives, internal communications, and crisis communication strategies. This interdisciplinary, culturally conscious narrative approach attracts clients across industries and sectors, including law, technology, healthcare, private equity, entertainment, and food and wine.
The firm is also involved with several pro bono projects, notably India-focused grass roots-level initiatives, and WEConnect International, a Washington D.C. based, corporate-led non-profit dedicated to women’s business enterprises.
Angela holds a Masters in International Affairs, Columbia University; a Masters in International Journalism, City University, UK; and a BA in Communications, Seton Hall University. She is a current board member with the Asian American Writer's Workshop, a NYC-based nonprofit literary arts organization founded in support of writers, literature and community. She was a Visiting Lecturer at the University of Zambia (UNZA), Africa, in 2013, where she continues work on a public relations campaign for the country as part of the Africa investment story.
BIC Faculty and Associate Creative Director, The Barbarian Group
Brian is an integrated creative director with over 10 years of experience in UX, visual design, branding and advertising. He has built mobile apps, platforms and identity systems for Fortune 100 companies, tech leaders, and small startups. Brian is passionate about finding meaningful solutions for companies and the collaborative push and pull of a great idea coming to life. His goal is simple, make sure the design and digital products he builds fit the needs and goals of each client. Brian is also an aspiring musician, a proud father, a voracious reader and a zealous learner.
CUNY Associate Professor and Principal, The Davis Group LLC
Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing and art direction is what Douglas brings into the classroom. He is a former adjunct professor at New York University in the M.S. in Integrated Marketing program and current HOW Design university contributor.
Since 1999 Douglas Davis has been a Freelance Art & Creative Director specializing in multi-channel solutions. Douglas began his interactive advertising career as a digital designer for various media properties and agencies including CondeNet, ESSENCE Magazine, JWT/Brouillard, Tribal DDB, Deutsch, Greater Than One and G2 Direct & Digital. While Associate Creative Director at JWT/Brouillard, he was responsible for founding and co-directing the company's Interactive division. In 2011 Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital and design problems.
Douglas holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute and a M.S. in Integrated Marketing from New York University. Douglas has been an Adjunct Professor in the Integrated Marketing Department at New York University and is currently Associate Professor of Advertising and Graphic Design within the City University of New York.
In addition to client work and giving back in the classroom, Douglas was appointed to serve on the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). His advertising and academic experience aided him in authoring the 4-year curriculum for the only public advertising high school in the country.
Clients Served: Campbell's, Aetna, Magic Johnson Enterprises, Liberty Mutual, Aveeno, HSBC, Constant Contact, Ruby Tuesday, Deutche Asset Management, DWS Scudder, Scholastic, Genentech, Essence & Essence.com, Epicurious.com, Style.com, Concierge.com, Brides.com, The ACE Group, Illy, Subway, RREEF, Bounty, Chrysler, Entertainment Benefits Group, Perka, Council for Economic Education, Brooklyn Watercolor Society and The Economist.
BIC Founding Faculty and Founder/Chief Catalyst, LivingWorks Ventures
We all look to Scott for the reassuring words: "Sounds good." In an advertising and communications career that spans over 30 years, Scott has helped launch, grow, and re-position nearly 40% of the top 1,000 global brands through audio communications, branding, psychoacoustics, and environmental and embedded product audio.
Scott was the co-founder of Elias Arts, which for over 25 years and from offices throughout the U.S. and Europe, was a worldwide industry leader in audio for corporate and network identity systems and advertising as well as a record producer for Duran Duran, Grace Jones, Gutterboy, Patti Scialfa, and Yes.
Elias Arts was awarded over 750 awards for 7,500 commercial projects -- including two Emmy's and dozens of Clios, London Internationals and Cannes Lions. Elias Arts initiated large-scale use of audio as a means to give voice to brands -- Adidas, Apple, Budweiser, Coke, Columbia, eBay, eTrade, Exxon, Nike, Universal, Verizon, Visa, Yahoo -- to name just a few.
Since 2011, Scott has headed up LivingWorks Ventures, a venture firm focused on seeding and sustaining the growth of "designed for love" companies, brands, and products. LivingWorks helps companies design, develop, and deliver the most reliable and effective paths to sustainable profits by aligning the organization, creating market coherence, focusing opportunity, and reducing distraction.
When, says Scott, does a brand or company succeed? When it becomes a company that people love.
BIC Faculty and Chairman/CEO, Farmer & Company
Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed (in turn) Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry.
Michael lived and worked abroad in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. He now leads Farmer & Company from New York City.
Previously, Michael served as Associate Dean for Policy and Resources at the Harvard School of Public Health. He spent 5 years in the U.S. Navy as a Weapons Officer on destroyers and as Professor of Naval Science at Iowa State University.
Michael is an honors graduate of Princeton University (A.B. in English literature) and of Harvard Business School, where he graduated with an M.B.A degree with highest honors as a Baker Scholar.
He is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, published in June 2015 by LID Publishing.
BIC Founding Faculty and Executive Vice President, Director of Strategy & Research, Y&R
Belle Frank, EVP, Director of Strategy & Research, directs communications strategies across most of Y&R's clients, oversees pharmaceutical communications programs for Pfizer and manages the Brand Planning Department.
In her years with Y&R, Belle has had many gigs. She was part of the team that developed Y&R's BrandAsset® Valuator (BAV) model. Belle co-authored several pieces for Admap, including "Reinventing Qualitative Research" and "Brand Strategies for an Economic Downturn" and is working on a book about advertising talent for the new world. She received a 2007 AWNY, Trailblazing Working Mother of the Year award and has lectured at conferences, at Tufts and NYU as well as Wharton and Columbia business schools.
Belle is a self-professed "quant-wannabe" who tweets and teaches professional development for the City College of New York Media and Communication Arts program. Belle has a BA in French from Tufts University and holds a Master's from Harvard in Education, in human psychological development and the effects of communication.
BIC Founding Faculty and Social Media and Digital Marketing Strategist
Zontee Hou has joined CCNY BIC as an adjunct faculty member beginning in the Spring 2014 initially to teach the Consumer Behavior and Persuasion course, a required course for the Management Track BIC students and an elective for the Creative and PR Track BIC students.
Zontee has worked as a brand and digital marketing consultant as well as having served as a spokesperson for national media for her clients. She currently works with Convince & Convert, a new-format marketing communications services company -- social and content accelerators -- that has worked with leading national brands, including Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Petco, and many others.
Zontee holds an M.S. in Strategic Communications from Columbia University.
BIC Faculty and Creative Director, Matter Unlimited
Jake is a creative director with a background in design, art direction and film. He solves problems using design, writing and the web. Jake has consulted startups around the world, taught himself to code and is passionate about side projects that build community and tell personal stories. Currently, he’s a creative director at Matter Unlimited, reorienting brands towards social good.
Jake worked in advertising for 9 years writing and art directing campaigns for Samsung, Google, PlayStation and HTC for agencies like Deutsch and 72andSunny. He took a sabbatical to learn how to code and take time to travel. Since 2013 Jake has coded, written and designed 3800 Days in LA, a digital tour of his favorite places and stories in LA and What’s Newswordy, a summary of the day’s news in one word.
Jake has taught ideation and copywriting classes at OTIS College of Art and Design. He gives regular workshops on creative process and job strategy at institutions including USC, University of Oregon, and 72U. He’s given talks on similar topics in LA, Chicago, Portland, and Tel Aviv.
Ellen W. Oppenheim
BIC Founding Faculty and Founder, Oppenheim Media Consulting
Ellen Oppenheim works at the forefront of the media evolution, helping media, ad tech, and advertising companies surface and implement solutions that generate new revenue and strengthen customer relationships. Her projects focus on bringing original insights that spur revenue growth, encourage organizational change, and improve communications with key audiences and stakeholders.
Before founding Oppenheim Media Consulting in 2010, Ellen had served as Chief Marketing Officer for the Magazine Publishers of America for a decade. During that period, magazines' share of the ad market increased 1.9 share points(to the value of $1.38 billion). She pioneered magazines' exploration of opportunities to increase revenue from their digital offerings and explored the many ways print magazines could combine their assets with new digital platforms.
Previous to Ellen's work with the Magazine Publishers of America, she had held senior positions in global ad agencies (FCB, Y&R) and with media departments of global corporations (American Express Publishing Company, Time Magazine).
Ellen is a Member of the Advertising Women of New York Foundation Board and Executive Achievements Committee. She has judged Mediapost's Creative Media Awards and Digital Out-of-home Awards and has published in AdAge, eMarketer, and Mediapost.
Ellen is the Chair of the Strategic Planning Committee of the Children's Board at Columbia, and a Member of the Board at the Babies Heart Fund. She is a graduate in Journalism of the University of North Carolina at Chapel Hill.
BIC Faculty and Associate Director of Analytics, Publicis
Internationally minded numbers junkie with a passion for optimizing brand experiences through data. Currently creates agile strategy and analytics programs for P&G Oral Care Brands, P&G Family Care, and AXA Equitable.
BIC Founding Faculty and Partner, SS+K
Kate Rothen, Partner at SS+K, teaches the Internal Management course in the BIC MPS program, which focuses on the creation and management of communications programs in creative, design-oriented, data-rich, process-driven, and collaborative environments (integrated communications!). The course is a requirement for the Communications Management Track BIC students and an elective for the Creative and PR BIC students.
According to Kate's official SS+K bio, Kate sought refuge from a traditional PR career and found a home at SS+K. She has helped clients tackle challenges ranging from fighting TV censorship to empowering female entrepreneurs to getting Americans to reconsider the electric car. She has engineered engagement strategies for clients including Chevrolet, Kraft, Audi, and Westin Hotels. She has served as SS+K's first Director of Social Media and as Executive Director of the agency account management team. In 2011, the Impact Center named Kate as one of twelve Women's Leadership Institute Fellows.
SS+K was created twenty years ago as one of a small group of first-mover pioneers in true integrated marketing communications. The founding partners came from politics, public affairs, advertising, and design. The agency has resolutely remained "channel neutral" -- as they say: "SS+K was founded to provide great work for great clients and causes by defying the boundaries of communications at every turn."
BIC Founding Faculty and Chief Marketing Officer, MediaLink
Dee Salomon is Chief Marketing Officer at the strategic advisory firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.
Prior to MediaLink, Dee spent six years with Condé Nast’s digital group as SVP, Sales and Marketing, where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.
Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful re-launch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.
BIC Faculty and Director of Strategy, Interbrand
As a strategic marketing and brand professional with domestic and international experience, Barry takes pride in his ability to position a brand and make it sing. This includes developing a decisive and focused strategy and then translating that strategy into results-driven marketing and communications. His work in this area has taken on many forms: content development, thought leadership, direct marketing, digital communications and various traditional and non-traditional media forms. Having worked on both the agency side and client side, Barry has developed a unique ability to navigate an organization, understand the true "success drivers" and then ultimately deliver programs that achieve results.
Barry’s specialty areas include marketing communications, brand strategy, digital strategy, marketing strategy, direct marketing and content marketing. He also considers himself to be a Chief Storyteller; one who truly stewards a brand in an organization, and brings it to life through rich and meaningful content and messages. His stories are designed to intrigue, entice and build relationships. He has done this type of work in numerous categories including: Enterprise Technology, Financial, Insurance, Personal Software and Communications.
Barry has also been an educator. He has helped teams both in a corporate environment and in a classroom, develop new ideas, set goals, solve problems and learn. He thrives in a learning culture and is always a spirited participant in this type of environment.
BIC Faculty and Partner, jacobstahl, inc.
Sandra Stahl specializes in corporate and public health communications programs primarily in the healthcare sector. She has deep experience building and managing communications and alliance teams as well as brand advisory boards, defining best practices and creating memorable brand communications programs.
In the last few years, she has focused on developing fully integrated efforts to help clients differentiate their brands with maximum impact across their businesses.
Sandra and her partner, Jeremy Jacob, founded jacobstahl in 2003. Their agency is a full-service firm working primarily in the health sector, both Rx and OTC, and with corporate health and well-being campaigns.
Previous to creating jacobstahl, Sandra held senior U.S. and global positions on the agency and corporate sides. She served as the VP of Marketing Communications at CDx Laboratories, and before that served over 15 years, concluding her service as Executive Vice President of the Healthcare Practice at Ruder Finn Public Relations.
Sandra is an active member of several non-profit boards and committees. She has had articles published in the Journal of the American Dental Association, Pharmaceutical Executive and the New Farm. She has also authored over 20 articles on communications strategy, issues, and stakeholder connectivity in business, communications, and pharmaceutical industry publications. Sandra received her B.A. degree in Political Science and Sociology from CUNY, Queens College.
BIC Faculty and Freelance Art Director/Creative Director
Jason is a freelance Art Director and Creative Director with experience in advertising, entertainment and branded content.
Jason was most recently a VP / Art Director / Creative Director at BBDO New York where he and his partner Alex Taylor ran the Diet Dew and Champs Sports accounts. While at BBDO, they won and launched the popular Foot Locker "Approved" campaign, and created well-known work for Snickers, Fed-Ex and AT&T.
During his 12-year career he has consistently created advertising that breaks into popular culture, having been featured on The Today Show, CNN, ABC News, New York Magazine’s Approval Matrix, Mashable, ESPN, Bleacher Report, TBS Funniest Commercials of the Year and in the print edition of The New York Times. And he’s been repeatedly acknowledged by the industry with Cannes Lions, One Show Pencils, ADC Cubes, Clios and many other international advertising awards.
BIC Faculty and Entrepreneur & Creative Director
Andy’s worked with the best and brightest in the advertising world at places like BBH, Wieden+Kennedy, EVB, Razorfish, @Radical, BBDO, SS+K, TAXI, 360i and others.
He’s “fooled” judges at various ad industry awards shows (ONE Show, FWA, etc.) into giving his work high praise and has also bribed journalists from Forbes, WIRED, BusinessWeek, The New York Times and Poughkeepsie Cheese Monthly into writing about said work.
His passion is pushing boundaries, for himself and brands. His belief is that getting complacent is the root of failure and that you can never re-invent yourself too many times. His favorite clients are those who want to be frightened and inspired in equal measure.
In the past few years he’s taken his own advice and re-invented himself a few times. First as a stuffed toy designer and manufacturer: Sanchez & Friends is the line of plush toys he created (now sold at UrbanOutfitters). More recently, (2010) he turned himself into a triathlete (training for and compete in Triathlons regularly) and went in a new direction as
Co-Founder of the tech startup Munchly, a mobile service that enables fans in stadiums to buy hot dogs and beer via their smart phone, and have it delivered to their seat.
When not working on an entrepreneurial project, he occasionally still freelances as a Creative/Art Director for agencies in NY and on the west coast.
BIC Faculty and Digital Creative Director, Dexposito & Partners
Yury Vargas is the Digital Creative Director at Dexposito & Partners, a Hispanic advertising agency in NYC. He’s responsible for the conceptual development and execution of creative for websites, microsites, eBlasts, landing pages, Display and Rich Media banner ads, and digital components of integrated campaigns, including mobile and web responsive executions. Clients include: McDonald's Tristate Area, AARP, Tajín, Choice Hotels and ConAgra Foods.
BIC Faculty and News Editor, PR Week
Frank Washkuch is the News Editor for PRWeek, the leading source of news, insight and analysis on the Public Relations Industry.