Edward Keller

Associate Professor

Additional Departments/Affiliated Programs

Advertising and Public Relations


Shepard Hall







Edward Keller


Prior to the formation of Blueknife Group, a marketing, advertising and design company, Professor Keller spent 15 years with large agencies, most specifically at Ogilvy & Mather and McCann Erickson. He worked on a diverse range of accounts including Procter & Gamble, Nabisco, Johnson & Johnson and ESPN among others. Professor Keller also was Chairman of the Management Training Program for Entry Level and Middle Managers at McCann Erickson as well as being a member of the Account Management Screening Committee. Following ESPN, he was Director of Advertising at Lifetime Television, of which his responsibilities included positioning Lifetime as the Network for Women to both the subscriber and the operator. This intense involvement led to the formation of BlueKnife, where Ed has devoted his energies to strategic positioning and communications issues for The Food Network, NewsTalk Television, Game Show Network, Bresnan Communications, TVSM, Starsight, Fox News Channel, Republic National Bank (now HSBC), Princeton ecom (e-commerce billing) among others.