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Norman Eng

Faculty and Staff Profiles

Norman Eng

Adjunct Instructor

Education Program
Personal Website:

Norman Eng is a doctor of education (Ed.D.) with a background in teaching and marketing—two areas that relate to lecturing, presenting, and engaging audiences.

As a marketing executive, he worked with clients to realize their communication goals in the pharmaceutical, insurance, pet, and retail industries. Norman learned one major lesson, something he discusses in his book, Teaching College.

He applied this lesson to his teaching as a public school elementary school teacher in the early- to mid-2000s, where he was nominated as one of Honor Roll’s Outstanding American Teachers.

As an adjunct assistant professor for local colleges in the City University of New York system, Norman realized that much of what he gained as a marketer and as an elementary school teacher held true for college instructors: Students—whether undergraduate or graduate—need to see the value of what you are teaching to their lives. With consistently high student and departmental evaluations in two separate colleges every semester, Dr. Eng hopes to share what he has gained so far from these three industries—marketing, K–12 education, and higher education—with the larger community of higher education instructors, whether they are graduate students, adjunct lecturers, assistant professors, or beyond. 





Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students (Jan 2017)

Curriculum: Foundations, Principles, and Issues, 7th Edition (2016) (updated only)


Journal Articles

Journal of Social Issues, 12/2016: Education Inequality: Broadening Public Attitudes Through Framing

Journal of Social Issues, 12/2016 Introduction: Reframing the Inequality Debate Toward Opportunity and Mobility

American School Board Journal, 5/7/2014: Should U.S. Panic Over Latest International Creative Problem-Solving Tests Scores?

Society, 4/2013: The Impact of Demographics on 21st Century Education


Newspaper Article

Education Week, 2/3/2015: K-12 MOOCs Must Address Equity


Conference Papers

American Educational Research Association, 4/2017: Knowledge to Action: A Communication and Framing Issue

American Educational Research Association, 4/2016: The Potential of Early Practice: A Case Study

American Educational Research Association, 4/17/2012: Family processes, beliefs about intelligence, and openness as predictors of English language learners’ creative problem solving


Book Chapters

Contemporary Issues in Curriculum, 6th Edition (2014): Demographics and Education in the Twenty-First Century


Blog Posts,

"Feeling Overwhelmed, Professors? Time to Fix That (Q&A with Dr. Tim Slater)" 9/21/2017

"Students: Professors, I WISH You Would..." (8/25/2017)

"5 Tech Tools Every Professor Should Use Now" (8/11/2017)

"What Do You Do When a Student Plagiarizes a Minor Assignment?" (2/23/2017)





Courses Taught

EDCE 20600 Observing Children and their Development

EDCE 41500 Student Teaching Seminar 

EDCE 7402 Student Teaching Seminar 



Guest posted on Doug Lemov's Teach Like A Champion Blog:


Check out my podcast interview by Hacking Engagement:


Mentioned in The Chronicle's ProfHacker Blog:


Check out my podcast interview by Cult of Pedagogy:

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