Applicants interested in the Creative specialization at BIC must fulfill all the requirements for Account Management and Public Relations applications; however, they must also submit samples of undergraduate or professional creative work with the following:
- A spec portfolio consisting of two print campaigns consisting of three ads each. The clients/products are the candidate's choice. The campaigns should demonstrate conceptual thinking as well as executional finesse. Proficiency in Adobe InDesign and Photoshop is expected and should be demonstrated in the submission.