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Sample Course Sequence

Branding + Integrated Communications
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Sample Course Sequence

SAMPLE BIC MPS COURSE SEQUENCE (PLUS SAMPLE ELECTIVES IN ITALICS):

 

YEAR

FALL SEMESTER CREDITS SPRING SEMESTER CREDITS
I B2000 Research & Awareness F
3
 
B3003 Internal Management MT
3
 
  B2001 Strategy & Measurement F 3 B2003 Brand Experience F 3
  B2002 Idea Development F 3 B3002 Consumer Behavior & Persuasion MT 3
  B2050 Strategic MediaE 3 B3010 Creative Concepts CT 3
      B3022 PR Branding Campaigns PRT 3
 

 

 

YEAR
 
FALL SEMESTER CREDITS SPRING SEMESTER CREDITS
II B3201 BIC Campaign Non-Profit W 3 B3202 BIC Campaign Corporate W 3
  B3001 Relationship Building  MT 3 B3012 Design & Portfolio Development CT 3
  B3011 Multi-Media Executions CT 3 B3020 Stakeholder Analysis PRT 3
  B3021 Corporate Brand Communications PRT 3  B2051Leadership, Ethics, and Legal Issues E 3

 

KEY: F=Foundation, W=Workshop, MT=Management Track, C=Creative Track, PRT=Public Relations Track, E=Elective

 

 

SIGNIFICANT LEARNING HAPPENS OUTSIDE THE CLASSROOM AND IN BIC'S BACKYARD: NEW YORK CITY. 

All year long, BIC students are actively involved in conferences, workshops, contests, etc.

 

 

NEW YORK CITY CONFERENCES:

PR Week: September
Advertising Week: Sept
NY Women in Communications: November
AdTech: November
The Future of Web Design: Oct
Creative Week: May
Social Media Week: Feb
ARF Re:Think 2014: March
PR Career Summit: April
Internet Week: May
ARF Audience Measurement: June

OFF-SITE PROFESSIONAL DEVELOPMENT:

BIC/Industry Mix + Mentor
Spring Industry Workshop

 
 

OFF-SITE ENRICHMENT SEMINARS:

Center for Communications
NYC Media Lab
AIGA Events

COMPETITIONS/SHOWCASES:

CMYK 100 Top Creatives Contest
One Show College Competition
One Show Client Pitch
ADC Portfolio Night