AD-PR WORKSHOP: Integrated Marketing Communications Campaign for Promoting the Importance of The Outdoors in the Everyday Lives of CCNY Students

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In Fall of 2022, CCNY Undergraduate Students in the AD-PR Workshop class devoted their semester to developing an integrated marketing campaign for the Appalachian Mountain Club. (See client brief below). The class was divided into 2 competing teams and presented in December 2022.

See client brief and work from both teams below.

CCNY AD-PR Workshop Brief, 2022

Team A

Team B