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Research

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Research

There are currently two funded research projects overseen by BIC faculty. Curious about these topics? Interested in getting involved? Read below...

 

BIC Program Research

 

NIH (U54) Grant for Social Marketing and Technology to Increase HPV Vaccination Rates among Mexican American Children

From 2014 to 2017, BIC will be partnering with Memorial Sloan Kettering on a joint $750,000 research project to develop and implement a communications campaign aimed at increasing HPV vaccination rates in the immigrant Mexican community here in New York City. A limited number of PAID research assistantships will be available to BIC students interested in working on this project to assist in developing strategies and creating an actual campaign centered at the Mexican Consulate here in New York City. Interested students can contact Professor Gerardo Blumenkrantz directly at gblumenkrantz@ccny.cuny.edu.

 

 

PRSA GRANT FUNDED REPORT INVESTIGATES ACCESS AND SUCCESS OF UNDER-REPRESENTED DEMOGRAPHIC GROUPS IN THE PUBLIC RELATIONS INDUSTRY

The Public Relations Society of American Foundation (PRSA) awarded the Media & Communication Arts Department a national research grant to examine the issues and conditions relating to the access and success of under-represented demographic groups of young professionals as they enter the public relations field. CCNY Professor Lynn Appelbaum has co-authored the report with Franklin Walton, PhD, titled, "An Examination of Factors Affecting the Success of Under-represented Groups in the Public Relations Profession." The published study confirms high barriers to diversity. According to the PR report, the industry needs to make a more "concerted effort in diversifying the demographics of PR professionals to reflect the profile of the nation."