BIC at CCNY kicks off its fifth anniversary with @BIC Lecture, Sept. 27

BIC, the forward-thinking, culture-shifting Branding + Integrated Communications graduate program, is celebrating its fifth anniversary at The City College of New York.

The innovative two-year Master of Professional Studies was the brainchild of Nancy Tag, an award winning educator and influential ad professional. As BIC’s director, Tag crafted the curriculum, enlisted professionals to teach, and assembled an illustrious board of industry leaders to advise. The silo smashing program has been a raging success, with grads going on to work at companies like Y&R, Apple, BBDO, Droga5, Cohn & Wolfe, Ogilvy, VaynerMedia, TBWA, SS+K, 360i, BerlinRosen, DDB, and NYTimes T-Brand Studio among others.

“As the only master’s degree program that teaches branding and communications in an integrated way, BIC’s producing talent that blows my mind,” Tag stated. “In just five years, we’ve won two gold One Show pencils, a PR Council Innovation Award, and had 14 students awarded The LAGRANT Foundation Scholarship.”

BIC kicks off its fifth anniversary celebrations with “The Future In Five”, a free @BIC Lecture on September 27^th at City College. IPG Chairman and CEO Michael Roth '67 will lead the discussion on what's next and will be joined by Gail Heimann, president of Weber Shandwick, Matt Neale, chief executive officer of Golin, Suzanne Powers, gloabal cheif security officer of McCann Worldgroup, and Nada Stirratt, vice president of Global Marketing Solutions North America for Facebook.

BIC board member, David Sable, global chief executive officer of Y&R, is a fan. “As BIC at City College reaches its 5th anniversary, its graduates are changing the industry with new perspectives, greater diversity and exceptionally high-level multi-disciplinary training," said Sable. "Y&R has hired more than 75 CCNY students over the years, and we are committed to the continued development and growth of the BIC program.”

About The City College of New York 

Since 1847, The City College of New York has provided a high quality and affordable education to generations of New Yorkers in a wide variety of disciplines. Today The Chronicle of Higher Education ranks CCNY #2 among public colleges with the greatest success in ensuring the social mobility of our student body; at the same time the Center for world University Rankings places it in the top 1.2% of universities worldwide in terms of academic excellence. More than 16,000 students pursue undergraduate and graduate degrees in eight professional schools and divisions, driven by significant funded research, creativity and scholarship. CCNY is as diverse, dynamic and visionary as New York City itself.  View CCNY Media Kit.