The BIC Program is a finalist for the 25th Annual PRWeek Awards.
PRWeek names the Branding + Integrated Communications Master of Professional Studies Program (BIC) among its finalists for Outstanding Education Program of the Year. The winner will receive their award at the 2024 PRWeek Awards on March 14.
BIC is a 36-credit, portfolio-driven master's degree program that combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. Students can choose from four specialization tracks: management/planning, concepting /copywriting /art direction, media, or public relations.
“It’s such an honor to be recognized by PRWeek along with the other very impressive finalists. As PRWeek Awards celebrates its silver anniversary, the judges seemed to have looked to the future by rewarding BIC for its innovative approach to teaching public relations in an integrated framework here in New York City, the media and communications capital of the world,” said Nancy R. Tag, professor and director of the BIC Program.
The PRWeek Awards is firmly established as the communications industry’s highest accolade. The Awards celebrate the best of the best corporate, agency, nonprofit and education teams, and the work they produced during the entry period.
Steve Barrett, VP, editorial director of PRWeek, agreed. “The 2024 PRWeek Awards represents the silver anniversary of what has become the biggest night on the PR industry calendar. It’s an important milestone in the evolution of an The PRWeek Awards is firmly established as the communications industry’s highest accolade. The Awards celebrate the best of the best corporate, agency, nonprofit and education teams, and the work they produced during the entry period.”
For more information about the 2024 PRWeek Awards, please visit PRWeekAwardsus.com.
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Since 1847, The City College of New York has provided a high-quality and affordable education to generations of New Yorkers in a wide variety of disciplines. CCNY embraces its position at the forefront of social change. It is ranked #1 by the Harvard-based Opportunity Insights out of 369 selective public colleges in the United States on the overall mobility index. This measure reflects both access and outcomes, representing the likelihood that a student at CCNY can move up two or more income quintiles. Education research organization Degree Choices ranks CCNY #1 nationally among universities for economic return on investment. In addition, the Center for World University Rankings places CCNY in the top 1.8% of universities worldwide in terms of academic excellence. Labor analytics firm Emsi (now Lightcast) puts at $1.9 billion CCNY’s annual economic impact on the regional economy (5 boroughs and 5 adjacent counties) and quantifies the “for dollar” return on investment to students, taxpayers and society. At City College, more than 15,000 students pursue undergraduate and graduate degrees in eight schools and divisions, driven by significant funded research, creativity and scholarship. This year, CCNY launched its most expansive fundraising campaign, ever. The campaign, titled “Doing Remarkable Things Together” seeks to bring the College’s Foundation to more than $1 billion in total assets in support of the College mission. CCNY is as diverse, dynamic and visionary as New York City itself. View CCNY Media Kit.