Branding and Integrated Communications (BIC), Master of Professional Studies

Fall Admissions Deadlines: Dec. 1st, Feb. 1st, April 1st, and June 1st.
International Students are encouraged to apply by April 1st

Located in the media capital of the world, the BIC Master of Professional Studies is a 36-credit, portfolio-driven graduate program that combines theory and practice in an interdisciplinary, multi-tracked curriculum (Creative, Management/Brand Strategy, Media, and Public Relations) designed to create the communications leaders of the future. Reinforcing City College’s commitment to innovation, scholarship, and leadership, BIC brings together a unique community that is energized by its diverse voices, talents, experiences, and demographics in order to examine today’s evolving cross-disciplinary communications challenges in ways that not only benefit the bottom line, but add value to society.

Application Process   Apply Today



Integrated People for an Integrated World: Only Here at CCNY


ONE Show Pencils/Merit Winners/Client Pitch Finalists


The LAGRANT Foundation Scholars


Capstone Funding since 2014


Degree completion

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Student Info

BIC alumni areas of impact: Communications Agencies: 39%, Brands/Publishers: 28%, Academia: 11%, Public Service/Non-Profit: 18%, Start-up/Entrepreneurial: 4%. Post-BIC Jobs at: Apple, IBM, BBDO, Ogilvy, Droga5, TBWA, Google, Fenton, American Express, Amazon, Meta, 360i, Berlin Rosen, NAACP, HunterPR, Columbia University, New York Times T-Brand Studio, etc. Pre-BIC Degrees from: CUNY/SUNY, NYU, Yale, Howard, Cornell, Dartmouth, Syracuse, University of Kanas, etc.

Faculty Info

BIC Adjuncts: active, high-level professionals from companies such as Meta, GroupM, VMLY&R, Ogilvy, and Golin. BIC Professors: expertise in the areas of advertising creative direction, design, branding, and strategy. Advisor to Student Ratio: 10/1. Faculty Degrees: University of Pennsylvania, The New School, School of Visual Arts, Harvard, Princeton, Tufts, and Northwestern. Industry Awards: Cannes Lions, ONE Show, Effies, etc.


BIC Students presenting

Curricular Innovation

BIC is the only program that teaches branding and integrated communications in an integrated way / Portfolio-driven thesis demonstrates evidence of specialization depth in an integrated framework / Topical seminars, guest lectures, and one-credit courses enhance foundational courses in theory and application / Project-centric practicums focus on single, semester-long clients in which cross-disciplinary teams work collaboratively / All students dedicate a full semester on an integrated communications campaign advocating for a non-profit organization

Admissions Facts

*Note: This is a full-time program and admission is only offered for the fall semester.

Total Credits: 36

GRE Required: No

Minimum Language Test Scores: 577 (TOEFL PBT), 90+ (TOEFL IBT), 7 (IELTS), 61 (PTE) or 110 (Duolingo) 

Degree Awarded: Master of Professional Studies

The M.P.S. in Branding + Integrated Communications is a full-time program and will only admit part-time students on a limited basis. It does not offer courses for non-matriculated students.

Supporting Documents Required:

There are four areas of specializations:

  1. Creative
  2. Management/Brand Strategy
  3. Media
  4. Public Relations

Applicants interested in the Management/Brand Strategy, Media, or Public Relations specialization must include:

  • Resume
  • Personal Statement of approximately 500 words that addresses the candidate’s interest in studying Branding + Integrated Communications at City College
  • College transcript that demonstrates strong competency in their major area with evidence of serious academic intent and a 3.00 GPA (or equivalent) as well as completion of prerequisite college-level coursework in Statistics.
  • Two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy, plus one "passion project" submitted as a case study or proposal (along with any relevant support material such as visualization or website link). 
  • 2 letters of recommendations in support of your candidacy. Recent undergrads should include at least one academic recommendation from a professor. All others should send professional letters of recommendation from employers/supervisors

Applicants interested in the Creative specialization (COPYWRITING and ART DIRECTION) are exempt from the Statistics prerequisite. However, they must supplement the above samples samples of undergraduate or professional writing and/or work and passion project with the following:

  • A spec portfolio consisting of 2 print campaigns consisting of 3 ads each. The clients/products are of your choosing. The campaigns must reveal conceptual thinking as well as executional finesse.  Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is expected and should be demonstrated in your submission. Your preferred interest in either copywriting or art direction should be included in your Statement of Intent. 

Program Advisor:

Professor Gerardo Blumenkrantz

Program Website:

/bic/ and also

Ready to Take the Next Step?

Application Process  Apply Today


Last Updated: 06/04/2024 13:40