Branding + Integrated Communications (BIC)

The Master in Branding + Integrated Communications (BIC), (M.P.S) is a 36 credit program, which prepares students to learn theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations. 

Our graduates have ended up being employed at companies such as Apple, Google, BBDO, 360i, Digitas, VaynerMedia, TBWA, Rabin Martin, Ketchum, Y&R, Tribal, Ogilvy, Cohn & Wolfe, GREY, DDB, SS+K, Quinn, Droga5, SAP, ARF, NYTimes Brand Studio, NAACP, etc.

BIC accepts students from all interdisciplinary studies which include: Architecture, Acting, Advertising, Business Administration, Communications, Communication Design, Comparative Literature, Economics, Electrical Engineering, Electronic Design & Multimedia, English, Entertainment Mgmt., Fashion Merchandising, Film, Finance, Geology, Graphic Design, History, Industrial Design, Information Systems, International Studies, Journalism, Law, Linguistics, Marketing, Mass Media, Media Studies, Political Science, Psychology, Public Relations, Social Work, Studio Art, Urban Planning, Women Studies.

There are four areas of specializations:

  1. Creative
  2. Management/Brand Strategy
  3. Media
  4. Public Relations

Applicants interested in the Management/Brand Strategy, Media, or Public Relations specialization must include:

  • Resume
  • Personal Statement of approximately 500 words that addresses the candidate’s interest in studying Branding + Integrated Communications at City College.
  • College transcript that demonstrates strong competency in their major area with evidence of serious academic intent and a 3.00 GPA (or equivalent) as well as completion of prerequisite college-level coursework in Statistics.
  • Two samples of writing (academic papers, capstone projects, research analyses, etc.) and/or professional work that give dimension to their candidacy, plus one "passion project" submitted as a case study or proposal (along with any relevant support material such as visualization or website link). 
  • 2 letters of recommendations in support of your candidacy. Recent undergrads should include at least one academic recommendation from a professor. All others should send professional letters of recommendation from employers/supervisors.

Applicants interested in the Creative specialization (COPYWRITING and ART DIRECTION) are exempt from the Statistics prerequisite. However, they must supplement the above samples samples of undergraduate or professional writing and/or work and passion project with the following:

  • A spec portfolio consisting of 2 print campaigns consisting of 3 ads each. The clients/products are of your choosing. The campaigns must reveal conceptual thinking as well as executional finesse.  Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is expected and should be demonstrated in your submission. Your preferred interest in either copywriting or art direction should be included in your Statement of Intent. 

Additional Requirements:

  • Official transcripts from all post-secondary institutions attended
  • 2 letters of recommendation 
  • Resume/CV
  • Personal Statement
  • Two samples of writing and/or Portfolio 
  • Applicants may be asked to appear for a personal interview by the departmental Graduate Committee
  • GRE Required: No
  • Minimum Language Test Scores:
TOEFL  90
IELTS  7
Petersons (PTE)  61
Duolingo  110

 

*Note: The M.P.S. in Branding + Integrated Communications is a full-time program. Admission is only offered for the fall semester and will only admit part-time students on a limited basis. This program does not offer courses for non-matriculated students.

    Program Advisor:

    Professor Nancy Tag
    ntag@ccny.cuny.edu
    bic@ccny.cuny.edu

    Program Website:

    /bic/ and also www.bic-ccny.org

     

    Last Updated: 09/19/2023 15:41