Team Ethix. From left: Nicolas Sully, Ashley Kalstek, Rosly Pineda, Susanna Qiu, Alexis Romano, Janelle Campbell and Safiyyah Acosta (bottom).
Ad/PR teams: Ethix, Limitless and Infinite.
Seniors from The City College of New York’s Advertising/PR Program excelled in The Ad/PR Workshop Client Pitch, where three teams pitched their integrated marketing campaigns on behalf of The City College Fund, a non-profit fundraising organization established in 1946 to support CCNY. Team Ethix won for their “City Moments Campaign.”
The Ad/PR Workshop is the senior capstone course for the major and is the culmination of four semesters in the program. Each team developed separate campaigns after conducting extensive primary research about the CCNY student body and secondary research about the issue of alumni giving.
“There are two workshop sections. My workshop, taught with Professor Nancy Tag, has three teams creating campaigns on behalf of The City College Fund to help plant the seed among students now for philanthropic giving later as alumni,” said Lynn Appelbaum, director of the Advertising/PR Program.
A list of the teams and their campaigns are:
Ethix: City Moments Campaign
By dramatizing the power of CCNY students’ more personal and pivotal on-campus moments, the “City Moments Campaign” humanizes the institution in a way that makes donating to The City College Fund more personal and emotional.
Limitless: Dream Big Campaign
The “Dream Big Campaign” challenges students to envision concrete ways that their donations can improve CCNY and inspires them to pledge now to the City College Fund for a future donation that has specific meaning for them because of their own experiences as students.
Infinite: I Am City Campaign
The “I Am City Campaign” celebrates CCNY students as the driving force behind the college. Presenting students as the face of the institution, the campaign demonstrates that by giving back to The City College Fund, students can help perpetuate its legacy.
About The City College of New York
Since 1847, The City College of New York has provided low-cost, high-quality education for New Yorkers in a wide variety of disciplines. More than 15,000 students pursue undergraduate and graduate degrees in eight professional schools. View CCNY Media Kit.