MPA Program at CCNY
This week the MPA Program hosted a workshop led by Julbert Abraham, an experienced consultant who teaches organizations and individuals to optimize their use of Linkedin.
Abraham, known as "The Linkedin Guy", began the workshop by surveying the students on the frequency, purpose, and nature of their use of the online professional networking platform.
Abraham then taught students how to build compelling and complete profiles, and he offered live analysis and feedback on several participants' profiles.
The workshop also covered how to develop a strategy for posting and engaging on Linkedin that helps users build their personal brand and scale their campaigns.
Abraham is CEO of AGM, a Linkedin marketing consultancy.