MPA Program at CCNY
On April 30, the MPA Program hosted a workshop to help students learn how to use Linkedin to present themselves professionally, find career opportunities, and expand their professional networks.
The facilitator, Marcos Salazar, introduced the concept of personal branding and guided students as they created and shared elevator pitches. Salazar then taught the students how to write a compelling personal summary, present experience and education effectively, give and receive skills endorsements, search for and connect with other professionals, and manage privacy settings. Salazar used his own Linkedin profile to demonstrate.
The audience, which included graduate students in the MPA program as well as students affilitated with the Zahn Innovation Center and other academic departments, worked on laptops to update their profiles in real time.
As an additional benefit, MPA students who attended the workshop and update their profiles will get to take a free professional photo.
Salazar is the founder of Be Social Change, New York City's largest social impact network. He is also a career coach and social entrepreneur.
