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On Wednesday, April 1, Zahn Center Staff facilitated a Social Media Table Talk with some of the Competition Semi-Finalists. Participants shared tips for social media management and etiquette, and identified individual marketing goals. Several great tips and ideas came out of the discussion:
- Create a game plan.
- Identify your target market and mission statement.
- Know your market like you know your best friend. Be especially mindful of when your market checks social media!
- Design a culture congruent with your brand to reach your market and spread your mission. Use voice, tone, color, filters, etc. to enhance your culture!
- Identify what platforms you will use and how you will use them.
- Interact with your following for cost-efficient market research!
- Talk to your followers/likers by commenting on their pictures/statuses/tweets.
- Use DMing – it can be valuable.
- Learn from the feedback your following gives you on social media.
- Find brand ambassadors in your following.
- Make sure to check their Klout score.
- Remember, who you follow and who follows you matters. Quality trumps quantity.
- Practice consistency.
- Remember to remain consistent in voice, tone, types of filters, image crop, and type and frequency of posts.
- Polish your posts. Proper grammar and mechanics do matter.
- Hone the tools available to you.
- Hootsuite – schedule your posts, track your following, and much more!
- Latergram.me – scedule your Instagram posts!
- bit.ly – shrink links and track how many times the link is opened!
- studio design by overlay studio inc – create filters and overlays for your pictures unique to you
- SocialBro – manage your Twitter following.
Extra tips and article links:
- Hashtags can be your best friends!
- Remember to check hot & not times for social media!
- Learn about current and future trends.
Check our Twitter, Facebook, and Instagram pages to find out when to meet us in Marshak for the next Table Talk session!