POSTPOSED >> Tonight’s @BIC Lecture and Open House is CANCELLED. Please be on the lookout for a NEW date. Stay safe.
 

Join us Tuesday, April 12th at 6PM at The City College of New York for the first @BIC Lecture of the semester "Permission to Believe: Embrace the Chaos. Do more Good. Make Advertising Better" by GroupM North America CEO and BIC Board Member Kirk McDonald as he talks about the state of consumer attention, and how the industry is responding by driving real change on the things that matter as we find a better balance to make advertising a more valued and relevant part of the consumer journey. 

ABOUT Kirk McDonald

Recently named by AdWeek as one of “50 vital leaders in tech, media and marketing,” GroupM CEO Kirk McDonald not only brings over 25 years of industry expertise working with the world’s leading brands, media companies and technology providers, but the passion of a City College alumnus (and recently named BIC Board Member).  In his role at GroupM, Kirk is responsible for strategy and operations in the world’s largest region across GroupM’s brands, including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. As a member of GroupM’s Global Leadership Team, Kirk is a key player in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience. 

Throughout his career, Kirk has received many accolades including being named to Ebony Magazine’s "Power 100 list" and Business Insider’s “The 46 Most Important African-Americans in Technology,” among others.Kirk currently serves on the Board of Directors for Elanco (NYSE: ELAN) and is a member of the prestigious Executive Leadership Council. He also serves on several other professional and not-for-profit boards including the Ad Council, Advertising Week Advisory Council, and is the co-chair of MOUSE/CI.