Lynn Appelbaum, APR, Fellow PRSA, has been a public relations professional and educator for more than 30 years, working in both the public and private sectors in media relations, strategic planning and communications. In 2015, she was honored by PRSA as Outstanding Educator of the Year. She is the recipient of the 2016 HPRA BRAVO Award for her contributions as an educator to promote inclusivity in the PR profession.
Lynn joined the City College of New York faculty in 1993 as professor in the Advertising and Public Relations in the Department of Media & Communication Arts. As Ad/PR program director from 2001-2016, she built a highly competitive program with 200 majors. She created significant scholarship opportunities for talented students, in addition to building strong relationships with leading agencies for student internships and entry-level hires. She is a founding faculty member of CCNY’s master’s degree program in Branding and Integrated Communications (BIC), which launched in 2013. Lynn organized the college’s first PRSSA chapter in 1996 and served as faculty advisor for 20 years. In 2008, she received The City College Alumni Association’s Faculty Service Award. CCNY honored her in 2014 by creating a scholarship in her name.
A major proponent of fostering diversity within the public relations profession, Lynn co-authored a national study in 2014 on the experiences of young black and Hispanic PR professionals in the workplace, funded by a grant from the PRSA Foundation. The study updates her 2004 research on diversity in the PR profession. She has written about mentoring and crisis communications for PRSA’s Strategist and Tactics and is co-author of a textbook chapter on global corporate reputation.
Prior to coming to City College, Lynn was Press Manager for NBC News Today show, Director of Public Affairs for The Cooper Union for the Advancement of Science and Art, and Marketing Director of Merkin Concert Hall. Clients have included MSNBC, The New York Public Library, Lighthouse International, New York Road Runners Club and Hudson Guild Settlement House.
Lynn served on the PRSA Foundation Board of Directors (2014-17) and has held director posts for PRSA’s national board (2008-10), and on PRSA NY’s Board of Directors, where she chaired the committee for metro-area PRSSA chapters.
She was awarded PRSA-NY’s 2015 President’s Award and 1999 Dorf Mentoring Award, two of three highest awards bestowed by the chapter. She holds a BM from Ithaca College and MA in Arts Administration from Indiana University. She lives in New Jersey with her husband Joe Spivack with whom she has two daughters.
Jack E. Appleman
Jack Appleman, prominent business writing instructor, professor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that professionals and students can dramatically improve their writing by following straightforward techniques.
His writing workshops, webinars and coaching for organizations including HBO, American Electric Power and Johnson & Johnson have helped thousands of individuals achieve better results from their writing. He has also been interviewed for many top-tier stories about writing and was prominently quoted in a Wall Street Journal article on workplace grammar.
In 18 years as a professor, Jack has taught a wide range of undergraduate and graduate Communication courses covering public relations, advertising, business writing, media writing, presentation skills and leadership. His success in engaging students has largely been a function of innovative teaching methods, an ability to instill confidence in diverse students, and curricula that bridge academia with the working world. In addition to his position at CCNY, Jack teaches Business Writing and Presentation Skills and Business Communication (online) at NYU.
In 2015, Jack received the Charles T. Morgan Award from the Northern New Jersey chapter of the Association for Talent Development for lifetime excellence in corporate training. He earned his accreditation in public relations (APR) certification from the Public Relations Society of America and his Certified Business Communicator (CBC) designation from the Business Marketing Association.
Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is also studying for his Ph.D. in Organizational Communication at UAlbany, exploring the link between managerial communication and employee engagement.
A native of Argentina, Gerardo graduated with an MFA from the School of Visual Arts where he was a full scholarship student. From there, he went on to become an art director and creative consultant at some of the top advertising shops in New York City, including Ogilvy, Fallon, JWT, Comedy Central, Strawberry Frog, SS+K, and 360i.
In that time, Gerardo has won numerous awards including the Clio, ADDY and Effie; his work has been featured in Communication Arts and among Ad Age’s Best. Recently, Gerardo won the prestigious Maurice Sendak Fellowship for Creative Storytellers.
Gerardo continues to work as an independent creative director and consultant. In 2013 he was art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music and sound.
Shameka Brown Barbosa
Shameka joined CCNY as an adjunct lecturer in Fall 2014. In fact, she jumped at the opportunity to share her love of advertising and teach the art of copywriting. After 17 years in advertising, it was a welcomed change.
Shameka began her career at Foote Cone & Belding in 1999, where in less than four years, she was named a Vice President at age 27 and was featured in Advertising Age’s Special Report: Twentysomethings. During her seven-year tenure at FCB, she also developed award-winning work that launched Chocolate Crème Oreo, Mini Oreo, Nabisco’s Snack Fairy and Trane CleanEffects.
Her stops in Adland have since included Walton Isaacson, Young & Rubicam, Uniworld Group and freelance stints at Saatchi & Saatchi, Translation, Jack Morton, Spike DDB and Colangelo.
Always an advocate for diversity within the advertising industry, Shameka is also a proud alumna of the 4A’s Multicultural Advertising Intern Program (MAIP) and recipient of the 2004 MAIP Distinguished Alumni Award. She has worked with the 4A’s, MAIP, The One Club, Adversity, Madison’s Browne Fellowship and the VCU Brandcenter by serving on advisory boards, participating in panel discussions and mentoring students of color and female creatives whenever possible.
Shameka holds a M.S. degree in Mass Communications from the VCU Adcenter (now VCU Brandcenter). She is also a Phi Beta Kappa graduate of Syracuse University, with a Dual B.A. degree in Advertising and Spanish.
She currently resides with her daughters in Harlem, New York.
Betsy Frank has been a visionary leader in the communications industry, with a broad range of consumer-driven thought leadership experience spanning diverse media platforms and businesses, during volatile and transitional business cycles.
Betsy also has a strong reputation for developing client-focused innovative platforms - from groundbreaking multi-cultural research studies and market-mix based advertising products, to advocating for state of the art in-house research facilities to drive revenue and enhance “best in class” thought leadership. She is highly regarded for being intellectually curious and realistically pragmatic; cultivating key stakeholder relationships; identifying talent and empowering teams; and driving a high-performance culture.
Prior to establishing Betsy Frank Insights, LLC, her research and consulting business, Betsy was the Chief Research & Insights Officer at Time Inc. Previously, Betsy was EVP, Research & Planning at Viacom Inc., in New York. Prior to that, Betsy was EVP, Strategic Media Resources at Zenith Media Inc., New York. Currently, she is also an Adjunct Lecturer at City College of New York and an Adjunct Professor at NYU’s School of Professional Studies.
Betsy has been a widely respected Industry spokesperson, quoted extensively in Advertising Age, Adweek, Broadcasting & Cable, NY Times, and Wall Street Journal, and has made TV appearances on outlets including CNN, Entertainment Tonight and The Charlie Rose Show. She is also a member of several industry boards including ARF and IRTS, and is affiliated with non-profit organizations including Young Audiences of New York. Betsy received her Bachelor of Arts from City College in New York City and studied art history at Hunter College.
Javier Garcia is an award-winning advertising executive, educator, and entrepreneur with over a decade of experience studying and working in advertising, business, and integrated communications.
A two-time graduate from the City College of New York (CCNY), Javier kicked off his career graduating from their Media & Communication Arts Advertising & Public Relations program in 2009. Before the ink dried on his first diploma, he was thrust into a successful Account Management career at VMLY&R - at the time still referred to simply as Young & Rubicam/Y&R - to serve the strategic and production needs of household global brands such as Colgate-Palmolive, LG, Dell, and The Ad Council. Over the course of his tenure at then Y&R, Javier won industry accolades from the 4A's and joined the founding cohort of the Branding & Integrated Communications (BIC) program at CCNY, where he graduated Magna Cum Laude with his Master of Professional Studies in 2015.
Javier served as an integrated communications consultant for major brands like Marriott & Comcast after completing his studies at BIC, followed by a shift into the role of Professor Garcia. His combined experiences in and out of the classroom led Javier to make it his mission to teach his students the hard and soft skills needed to survive and thrive in communications today. After years of teaching a mix of graduate and undergraduate capstone courses at the New York Institute of Technology and Manhattan College, Javier proudly answered the call of duty from his alma mater, to teach in the programs he graduated from.
In his spare time, Javier is an accomplished ultramarathon runner, a follower of all things technology and nerd-culture related, and a devoted advocate for active living and sustainability.
Michael J. Gregorek
Michael J. Gregorek has a Juris Doctor from Hofstra University School of Law and a Bachelor of Arts in Comparative Literature from the State University of New York at Binghamton.
Michael has worn many hats: attorney, real estate broker, registered tax professional, small claims arbitrator, notary public, and administrative law judge.
Turning his attention to education, he taught law students trial techniques. Then for another decade and a half, he taught college students philosophy, history, and political science; and, more pertinently, he taught communication students ethics and law at several colleges. For a decade and a half, he has been delighted to be a part of MCA.
Michael was the founder and chief advisor of Great American Mentoring, a college organization, whose students won umpteen awards, including best new organization, best organization, the Martin Luther King, Jr. award, outstanding international student, outstanding student leader and more. He is also the founder and executive director of Gregorek & Associates on Madison Avenue, which began as an experiential learning course and continued as an organization for student-led research. He served as the Director of Professional Enrichment, revamping the dean’s program (School of Management, NYIT) into another student-run organization with countless more accolades for the students.
Michael has been fortunate throughout a couple decades of teaching to have been acknowledged for outstanding achievements in adjunct teaching (by NYIT), for exemplary supervision of experiential education (also from NYIT), and for outstanding service to the students of the CCNY community.
David L. Harris
David L. Harris brings a wealth of advertising and media agency experience to our faculty. As a seasoned ad agency account management representative, David has over twenty years of experience managing client accounts covering a wide range of brands and product categories. He has worked for agencies such as Ogilvy and FCB and was also a member of the original senior management team at Mindshare, a leading global media buying and planning agency. He is an expert on multicultural consumer marketing with experience in advertising development, strategic planning and media.
Prior to joining Mindshare, David founded DLH Consulting, a multicultural consumer marketing consulting practice with emphasis on the African American segment. His client list included Colgate, Schick, USA Network, PNC Bank, CPC/Best Foods and many others over a six-year period.
David has an undergraduate degree in Business Administration/Marketing from Boston University and an MBA/Marketing from the University of North Carolina at Chapel Hill.
Douglas V. Holloway
Douglas Holloway is currently President Multi Channel Distribution for ION Media Networks. There he manages affiliate distribution and marketing for the ION Network, Qubo Kids Network and the ION Life Network. He was previously President NBC Network Distribution, Affiliate Partnerships and Marketing where he managed affiliate relations, contracts, marketing and new business opportunities for NBC and its affiliates. Before that he served as President Cable Investments for NBC Cable. In that role he managed the joint venture interests of NBC's investments in A&E Networks Inc, Shop NBC, National Geographic Networks International, Weather Plus and Peacock Productions. He served on the board of each company and acted as an executive in residence on an ad hoc basis. Douglas was previously President Affiliate Relations and Marketing for Universal Cable and USA Networks Inc, managing affiliate revenue, marketing and distribution for USA network, SyFy Channel, HSN, Americas Store, Trio and News World International. He is one of the founding members of the SyFy Channel. He also has served as a distribution and marketing executive for Time Warner and CBS. He has been a marketing executive for General Foods and a finance executive for CBS Television. He has experience in news, sports, magazines, radio broadcast television, cable, and on line digital businesses.
Paula Horii is a communications professional with extensive experience both in the classroom and in business. She has been on the Adjunct Faculty for nine years at City College where she has taught several of the courses in the MCA Department. She is currently principal, Cardinal Public Relations LLC. She worked for many years in New York and New Jersey in key positions in public relations and advertising at AT&T, and in public relations and media relations at Lucent Technologies and Avaya. Before that, she worked as a news reporter for The Star-Ledger in New Jersey. For three years she chaired the “Meet the Media” Committee for the New York Chapter of the Public Relations Society of America. She holds a bachelor’s degree in English from Rutgers and a master’s degree in media ecology from New York University.
Professor Keller’s advertising experience is extensive. Having begun his career at Lois Holland Callaway working with the advertising icon, George Lois, Professor Keller was exposed to and learned the art of advertising. This experience would be the underlying philosophy that has been the basis by which he would work as an account manager on a diverse range of accounts (Procter & Gamble, Nabisco, Johnson & Johnson and ESPN among others) at major agencies, most specifically Ogilvy & Mather and McCann Erickson. During this period, he was also Chairman of the Management Training Program for Entry Level and Middle Managers as well as a member of the Account Management Screening Committee at McCann..
Following his ESPN experience, Professor Keller became Director of Advertising at Lifetime Television of which his responsibilities involved working on positioning Lifetime as the Network for Women to both the cable subscriber and operator. This overall experience led him to have his own agency where he devoted his energies to strategic positioning and communications issues for The Food Network, NewsTalk Television, Game Show Network, Republic National Bank (now HSBC) among others.
In addition to his teaching responsibilities, Professor Keller is the Curator of the Archives of George Lois.
Marga is a creative professional with over 25 years experience developing her craft in the fields of advertising and graphic design. Her work experience encompasses a variety of clients: from multinational corporations in every marketing category to nonprofit groups.
She has a Bachelor’s Degree in Advertising and Public Relations from Complutense University in Madrid, Spain. She studied Design at SVA with Milton Glaser and David Carson. And she is currently working on her MBA from Berlin School of Creativity.
Marga has participated in the creation of over 40 TV commercials, as well as many print and digital campaigns. Her work has garnered important awards, among them a Cannes Gold Lion, an Addy, an ANA Multicultural Award, and an Effie. She is also proud to have co-directed a short film that was screened at national and international film festivals.
Rebecca Rivera is an award winning advertising professional turned advertising professor. During her 30+ years in the industry, she won an armload of “heavy metal” and helped her clients rack up sales. Rebecca worked on both coasts as a Copywriter and Creative Director at ad agencies such DDB, RPA, Team One, TBWA, Digitas, and McCann – on everything from print to TV to social to digital to PR to alternative media to design to CRM – on accounts such as Honda, HBO, Tide, Lynda, Microsoft, Bud Light, T-Mobile, UppaBaby, and IBM, to name a few. Check out some of her work here.
When you do, you'll see that Rebecca is a change agent. As the former CCO of The 3% Conference, she helped triple the organization in size and impact, championing gender equity for female creative directors within the industry.
You'll also see that Rebecca is an entrepreneur. She founded her own firm, R Squared, early in her career - which continues to help clients solve business problems with ideas. Rebecca also founded Speed Mentoring, which allows people to give and get career advice in record time. Thus far, live Speed Mentoring events have been offered in San Francisco, Atlanta, Austin, New York City, and London. A Speed Mentoring app is in the works.
Rebecca started teaching three years ago with the goal of bringing her knowledge and experience into the classroom to help students become more business ready. She has an MPS from CCNY’s Branding + Integrated Communications program and a BA in Comparative Literature from Occidental College.
Phil Ryan has been an Adjunct Professor in the MCA Dept. since 2004.
A public relations professional since 1974, Phil Ryan began his own practice in 1981. Ryan Public Relations continues to serve leading organizations including Right Management and American Management Association.
Prior to starting Ryan PR he worked at three Manhattan PR firms: Bozell Public Relations, Ruder & Finn and International Public Relations Co. In 1974-76 he served as deputy press secretary for the New York City Planning Commission.
Before entering PR Phil was on the national staff of the American Civil Liberties Union and taught political science at Hunter, Brooklyn and York Colleges.
As a PR professional, Phil was long an active member of the Public Relations Society of America. Accredited in 1981 and admitted to the Counselors Academy in 1982, he was admitted to the PRSA College of Fellows in 1997. In 1994 he served as president of PRSA New York and in 2000 was given the John W. Hill Award for service to the Chapter. In 2003 Phil served on PRSA’s national Board of Directors.
Among Phil Ryan’s community activities, he was president of the Ulster County Historical Society 2004-2008, board member of the International Gay & Lesbian Human Rights Commission 2002-2004, member of the Alumni Foundation Board of Bishop Loughlin Memorial High School 1999-2003, and founding member of the Partnership for the Homeless.
Appointed by Governor Mario Cuomo Phil served as chair of the New York City Alcoholic Beverage Control Board from 1985 to 1991.
From 1970 to 1975 Phil was in the PhD program in political science at the City University of New York Graduate School. He also did graduate work at the Maxwell School of Public and International Affairs at Syracuse University, Columbia University and Georgetown University. In 1967 Phil graduated cum laude from The Catholic University of America and was elected to Phi Beta Kappa.
Nick Scordato started his advertising career in the studio at Doyle Dane Bernbach, the agency where the creative revolution was born; there, he learned creative judgement and discipline from revising his portfolio at least three times just to get promoted to assistant art director. He still has the drive, instincts and thick skin that served him well during that challenging beginning.
Later, at such advertising powerhouses as Wells Rich Green an McCann Erickson, Nick worked on Procter & Gamble, Alka-Seltzer, Ralston Purina, Pabst Breweries, Meredith Publishing and Prudential. He won numerous One Show Awards for a campaign for Better Homes and Gardens as well as a Clio for his work on Sony. As a Group Creative Director at NW Ayer, his efforts were similarly honored: two separate AT&T campaigns, including the widely acclaimed “You Will” commercials, are in the permanent collection on advertising at the Museum of Modern Art. The “Anything Less Would Be Uncivilized” campaign that Nick developed for Right Guard ran for 15 years after its creation.
As a Senior Vice President, Senior Creative Director at FCB, Nick oversaw the global creative operations for Colgate- Palmolive. He also developed a new campaign for Nabisco’s Breathsavers and created a number of commercials for Chase Manhattan - an account that also relied on Nick to supervise the creative work on all its retail banking businesses.
In 2001, Nick helped Jordan, McGrath, Case & Partners secure the $50 million ING Financial Services’ corporate account by creating and presenting the recommended brand imaging campaign. As a founding partner of Tag/Scordato, Nick has created advertising for New School University and The City College of New York where he also works as an adjunct in the Media & Communication Arts Department.
A true New Yorker, Nick migrated from his birthplace in the north Bronx to Tribeca in lower Manhattan. He and his wife Nancy have a son, Jack, who works at Young and Rubicam Advertising.
Lynne Scott Jackson
Lynne Scott Jackson is a seasoned communications professional with experience in national consumer marketing, advertising, audience/channel expansion, content development, media relations, strategic advocacy, healthcare, business education, public affairs, corporate social responsibility and social entrepreneurship. She is profiled in Suzy Welch’s New York Times bestseller, 10-10-10, 10 Minutes, 10 Months, 10 Years: A Life Transforming Idea. Prior to joining The City University of New York - City College as Distinguished Lecturer, Media and Communication Arts, she was Adjunct Instructor at New York University’s School of Professional Studies.
Her consultancy, Millynneum Marketing, Media + Public Affairs, has developed award-winning public relations programs for Fortune 500 corporations, businesses and institutions, including: Colgate-Palmolive Company’s Bright Smiles, Bright Futures,™ a 25 year corporate initiative reaching 850 million children in 80 countries (Lynne has served as senior consultant since the program’s inception), Pepsi-Cola Company’s “Link” program uniting multicultural business and corporate America, TLC Beatrice International, South African Tourism, Schering Plough, The Prostate Net’s Going to the Barbershop to Fight Cancer promotion, Warner Bros. and SKG DreamWorks, to name a few.
Prior to forming Millynneum, she held New York-based account management positions at the global headquarters of Hill + Knowlton Strategies (a division of WPP Group) and UniWorld Group (among the nation’s leading multicultural marketers), preceded by work as a staff writer for the Tampa Bay Times (formerly the St. Petersburg Times). Early in her career, she held editorial positions at Smithsonian Institution, US Department of Labor, General Motors - Delco Moraine Division and the Corporation for Public Broadcasting.
Over the years, the following companies achieved increased visibility and connections to influential networks as a result of her counsel, PR and marketing expertise: AT&T, Bank of America/NationsBank, Johnson Publishing Company - Ebony/Jet, Howard University, Medgar Evers College - CUNY, Mars Incorporated, Ms. Foundation for Women, American Legacy Magazine - Forbes, Harlem United Show House, Roderick Shade Interior Design, Patrice Tanaka and Company, Mattel-Pleasant Company/American Girl Collection, and Vigilante/Leo Burnett.
Corporate workshops and individualized coaching are available; recent writing seminar presentations include: International Special Events Society’s New York Metro Institute, Making Every Word Count, and National Black Public Relations Conference and Career Fair, Strategic Writing. At NYU’s Division of Programs in Business, Lynne taught Writing Essentials, Writing on the Job and Media Relations Techniques. At CCNY, Lynne teaches Intro to PR, Corporate Communications, PR Writing and the Ad/PR Workshop (senior capstone) and Entrepreneurship for Media Communications. Courses challenge learners to become knowledge brokers and conceptual storytellers as well as emphasize the importance of solid writing and communications skills. Sessions feature a multi-disciplinary, career-centered and collaborative learning experience in an era of globalization.
In partnership with CCNY colleagues in the Branding and Integrated Communications (BIC) Masters in Professional Studies program and Memorial Sloan Kettering Cancer Center’s (MSKCC) Immigrant Health and Cancer Disparities Service, investigator in $750,000 grant ($250,000 for 3 years); awarded by the National Institutes of Health to promote and raise awareness of the HPV vaccine in various VDS activities; funding will help parents of Mexican origin, with age appropriate children, access the HPV vaccine, raise awareness of the benefits of vaccination and promote active participation in regular visits to health centers and ultimately reduce the rates of cervical cancer and other infections associated with the virus. With the help of New York City's Mexican Consulate, investigators will utilize a range of integrated media channels and harness social media to monitor behavior and track effectiveness.
At City College, Lynne served on President Lisa Staiano-Coico’s Academic Working Group on Strategic Initiatives and was honored with a Women in Arts and Culture Award as a result of outstanding contributions to the college community. In recognition of her work with the Colin Powell School for Civic and Global Leadership, she has received numerous Outstanding Faculty Awards for her direction of student projects in service to the community, including work for Harlem’s Frederick Douglass Academy, West Harlem Group Assistance and Harvest Home Farmers Market to name a few. Lynne is also proud to serve as a judge/advisor to CCNY’s Entrepreneurial Concept Competition, conceived by the Black Male Leadership and Mentoring Program and the Zahn Center for Social Innovation and Entrepreneurship / Kaylie Prize, Grove School of Engineering. She serves on the advisory board for TEPTU, dedicated to providing educational opportunities and fostering awareness in both entrepreneurship and science, technology, engineering and math (STEM).
Further, she initiated MCA’s Internship Boot Camp and Candid Conversations series where pre-professionals discuss workplace challenges; leads You Inc. career development and personal branding seminars for the college’s Office of Student Life and Leadership Development and the Department of Theatre and Speech; and has served as faculty advisory to several student organizations including the Media Board (consortium of The Campus, The Paper, SAME-TV, WCCR-AM), WE ACT for Environmental Justice, and is faculty advisor for the Public Relations Student Society of America (PRSSA). A frequent workshop leader for the Office of Student Life and Leadership Development, she was honored by students and the Division of Student Affairs for service to the student body. She served on numerous faculty/staff search teams including Vice President, Communications and Marketing, Branding and Integrated Communications Assistant Professor, Ad/PR Lecturer, Journalism Lecturer (chair) and Communications Writer/Editor and Communications Lab Technician (CLT).
Lynne holds a BA in Journalism from Howard University’s Cathy L. Hughes School of Communications and is pursuing a Master of Arts in International Relations at CCNY’s Colin Powell School for Civic and Global Leadership; thesis research centers on public private partnerships that stimulate educational opportunities and investment in South Africa. She is the recipient of Howard’s Outstanding Alumni Award; she also received the Unity First Business Leadership & Excellence Award for her pioneer marketing strategies. Founding director and marketing partner in Barbers International, a fast growing network of grooming and personal image professionals, she is also known for her innovative social entrepreneurship and provides advice and counsel to numerous community organizations. She has served on the Diversity Central Committee of the Public Relations Society of America’s New York chapter, anchoring a video regarding PR career opportunities for multicultural professionals as is actively engaged with membership initiatives. Featured in a PR Week roundtable regarding the future of the industry, Lynne is board member and past president of the Black Public Relations Society - New York; and has enjoyed affiliation with the International Association of Business Communicators and the Publicity Club of New York. She is co-founder of Service, Community, Opportunity + Training in Tidewater (SCOTT), linking mid-Atlantic and urban US initiatives with international educational and business development opportunities and the 2030 Initiative, a professional development and empowerment program for 20-30 somethings.
Jennifer Spivak is a self-employed digital marketing specialist with years of experience driving digital campaigns for brands and individuals looking to sell products and services online. She is a marketing instructor and curriculum architect at the Startup Institute, an adjunct professor at The City College of New York, and has been recognized by PR News' Digital PR Awards and PR Daily’s Social Media Awards. Merging her background in PR and love of analytics, Jennifer specializes in creating engaging, on-brand Facebook Advertising campaigns that drive cost-efficient results and positive ROI.
Nancy R. Tag
Prior to City College, Nancy taught advertising to potential art directors, copywriters, and design managers at Parsons School of Design where she was twice the recipient of the Henry Wolf Award for Teaching Excellence.
As an active creative director and writer here in New York City, Nancy’s travelled from Toronto to Tokyo working on projects as diverse as the Globe and Mail, Foster’s Ale and Yamagataya Nori (seaweed). She's held many agency positions including a seat on Dentsu's New York Board of Directors while also Creative Director of Canon, Shiseido, JVC, Noritake and other accounts. Among her numerous industry awards, Nancy has two TV commercials in the permanent collection of advertising at the Museum of Modern Art. Check out YouTube to see the first commercial Nancy ever produced: a Christmas spot for Folgers that ran every December for nearly twenty years. Her recent book, Ad Critique, is a landmark textbook that teaches both the “creatives” and the “suits” how to effectively critique creativity in advertising.
She has a BA in English from the University of Pennsylvania and a Master’s in Media Studies from The New School for Social Research.
Yoni Weiss is a freelance graphic designer teaching MCA 210, Ad/PR Production.
Working in both print and digital spaces as a freelance Graphic Designer, Yoni has extensive experience in the fashion, publishing, and arts non-profit industries. Various clients include Scholastic Inc., The Jewish Daily Forward, Siman Media Works, the Museum of Sex, Dirty Magazine, Stencil1, Beval Saddlery, and American Friends of Magen David Adom. Past in house design experience includes Kenneth Cole Productions and Atlantic Theater Company. Yoni graduated Magna Cum Laude from the Honors Program at The City College of New York in May of 2013 with a BFA in Graphic Design.