The BIC Master of Professional Studies combines theory and practice in an interdisciplinary, multi-tracked curriculum that addresses the expanding opportunities and needs of marketing communications industries on behalf of both private and not-for-profit organizations.
Located in the media communications capital of the world, the BIC MPS program reinforces City College’s commitment to innovation, scholarship, and leadership.
At a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC seeks to urgently examine and shape the new cross-disciplinary challenges of creating and managing brand identity in ways that not only benefit the bottom-line, but add value to society.
BIC offers specialization depth in four critical communications disciplines:
Management & Brand Strategy, Public Relations, Creative, and Media
BIC’s portfolio-driven curriculum culminates in two collaborative capstone courses spanning the Fall and Spring semesters, involving real client work for one non-profit client, and one for-profit/corporate client.
Last Updated: 07/21/2024 19:32