Degree Requirements

Students are expected to declare their major by the time they complete 45 credits in their general education requirements.

Below is a breakdown of the courses students must complete to fulfill their degree requirement.

We've also provided a glimpse into what the "standard" student journey through the program looks like, here.

Please note that completion of of MCA 101 - Introduction to Media Studies - must happen either prior to your declaring your major, OR concurrently with your doing so. 

Required Courses for Advertising & Public Relations Major - 42 credits :

MCA 101 Introduction to Media Studies 3 credits
MCA 20900 Introduction to Public Relations 3 credits
MCA 21000 Introduction to Advertising 3 credits
MCA 35000 Corporate Communications 3 credits
MCA 36000 Market Research 3 credits
MCA 36200 Public Relations Writing 4 credits
MCA 36300 Advertising Copywriting 4 credits
MCA 37500 Advertising Management 3 credits
MCA 37600 Advertising Planning 3 credits
MCA 36800 Media Planning 3 credits
MCA 46800 Advertising & Public Relations Workshop 4 credits
Electives/Internships 6 Credits worth of MCA-related Electives / Internships 6 credits
TOTAL (incl. 3 credit Introduction to Media Studies) 42 credits

In addition to the above required courses, students must complete two 3-credit Electives.
These include, but are not limited to, the below courses, or any other Ad/PR electives offered throughout the year as listed on CUNYFirst, in the CUNY Global Class Search

MCA 21100 Advertising & Public Relations Production 3 credits
MCA 23300 Intro to Journalism 3 credits
MCA 29900 Internship I 1 - 3 credits
MCA 39900 Internship II 1 - 3 credits
MCA 36500 Social Media Strategies 3 credits

or electives outside of Ad/PR that may applicable to the program will be considered to count as elective credits (with prior Ad/PR Advisor approval.)

= 42 Total Credits for B.A. in Communications, Advertising & PR

(*The 42 credits in the Ad/PR program MUST be completed in addition to general degree requirements)

Grads

The "Typical" Ad/PR journey

While all students must complete the same required courses, every student's journey through the Ad/PR program still looks a little different. 

Here's what a typical course sequencing through the program looks like:

Semester 1    
MCA 10100 Introduction to Media Studies 3 credits
Semester 2    
MCA 20900 Introduction to Public Relations 3 credits
MCA 21000 Introduction to Advertising 3 credits
Semester 3    
MCA 35000 Corporate Communications 3 credits
MCA 37500 Advertising Management 3 credits
MCA 36200 Public Relations Writing 4 credits
MCA ##### Elective OR Internship (for credit) 3 credits
Semester 4    
MCA 36300 Advertising Copywriting 4 credits
MCA 36000 Market Research 3 credits
MCA 37600 Advertising Planning 3 credits
MCA ##### Elective OR Internship (for credit) 3 credits
Semester 5    
MCA 36800 Media Planning 3 credits
MCA 46800 Advertising & Public Relations Workshop 4 credits
     
TOTAL Ad/PR Required courses + Electives/Internships 42 credits

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In select and extreme cases, students can arrange to pursue a 3 or 4 semester, accelerated journey through the Ad/PR program, and only with approval of an Ad/PR advisor.
Please contact Ad/PR Program Director Ed Keller at ekeller@ccny.cuny.edu , or Assistant Professor Javier Garcia at jgarcia1@ccny.cuny.edu to discuss whether that option is appropriate for you.

Please note that the Ad/PR Program primarily offers DAYTIME classes. 

We regret that we cannot accommodate the academic needs of students who require evening courses.  

If you are seeking an evening program in Ad/PR, please visit the CCNY website for The Center For Worker Education.

Last Updated: 01/25/2026 20:45