Students are expected to declare their major by the time they complete 45 credits in their general education requirements.
Below is a breakdown of the courses students must complete to fulfill their degree requirement.
We've also provided a glimpse into what the "standard" student journey through the program looks like, here.
Please note that completion of of MCA 101 - Introduction to Media Studies - must happen either prior to your declaring your major, OR concurrently with your doing so.
Required Courses for Advertising & Public Relations Major - 42 credits :
| MCA 101 | Introduction to Media Studies | 3 credits |
| MCA 20900 | Introduction to Public Relations | 3 credits |
| MCA 21000 | Introduction to Advertising | 3 credits |
| MCA 35000 | Corporate Communications | 3 credits |
| MCA 36000 | Market Research | 3 credits |
| MCA 36200 | Public Relations Writing | 4 credits |
| MCA 36300 | Advertising Copywriting | 4 credits |
| MCA 37500 | Advertising Management | 3 credits |
| MCA 37600 | Advertising Planning | 3 credits |
| MCA 36800 | Media Planning | 3 credits |
| MCA 46800 | Advertising & Public Relations Workshop | 4 credits |
| Electives/Internships | 6 Credits worth of MCA-related Electives / Internships | 6 credits |
| TOTAL | (incl. 3 credit Introduction to Media Studies) | 42 credits |
In addition to the above required courses, students must complete two 3-credit Electives.
These include, but are not limited to, the below courses, or any other Ad/PR electives offered throughout the year as listed on CUNYFirst, in the CUNY Global Class Search.
| MCA 21100 | Advertising & Public Relations Production | 3 credits |
| MCA 23300 | Intro to Journalism | 3 credits |
| MCA 29900 | Internship I | 1 - 3 credits |
| MCA 39900 | Internship II | 1 - 3 credits |
| MCA 36500 | Social Media Strategies | 3 credits |
or electives outside of Ad/PR that may applicable to the program will be considered to count as elective credits (with prior Ad/PR Advisor approval.)
= 42 Total Credits for B.A. in Communications, Advertising & PR
(*The 42 credits in the Ad/PR program MUST be completed in addition to general degree requirements)
The "Typical" Ad/PR journey
While all students must complete the same required courses, every student's journey through the Ad/PR program still looks a little different.
Here's what a typical course sequencing through the program looks like:
| Semester 1 | ||
| MCA 10100 | Introduction to Media Studies | 3 credits |
| Semester 2 | ||
| MCA 20900 | Introduction to Public Relations | 3 credits |
| MCA 21000 | Introduction to Advertising | 3 credits |
| Semester 3 | ||
| MCA 35000 | Corporate Communications | 3 credits |
| MCA 37500 | Advertising Management | 3 credits |
| MCA 36200 | Public Relations Writing | 4 credits |
| MCA ##### | Elective OR Internship (for credit) | 3 credits |
| Semester 4 | ||
| MCA 36300 | Advertising Copywriting | 4 credits |
| MCA 36000 | Market Research | 3 credits |
| MCA 37600 | Advertising Planning | 3 credits |
| MCA ##### | Elective OR Internship (for credit) | 3 credits |
| Semester 5 | ||
| MCA 36800 | Media Planning | 3 credits |
| MCA 46800 | Advertising & Public Relations Workshop | 4 credits |
| TOTAL | Ad/PR Required courses + Electives/Internships | 42 credits |
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In select and extreme cases, students can arrange to pursue a 3 or 4 semester, accelerated journey through the Ad/PR program, and only with approval of an Ad/PR advisor.
Please contact Ad/PR Program Director Ed Keller at
ekeller@ccny.cuny.edu
, or Assistant Professor Javier Garcia at
jgarcia1@ccny.cuny.edu
to discuss whether that option is appropriate for you.
Please note that the Ad/PR Program primarily offers DAYTIME classes.
We regret that we cannot accommodate the academic needs of students who require evening courses.
If you are seeking an evening program in Ad/PR, please visit the CCNY website for The Center For Worker Education.
Last Updated: 01/25/2026 20:45