All Ad/PR majors must maintain a GPA of 2.5.
Pre-Requisite Course (For Admission to the Major):
10100 - Introduction to Media Studies 3cr.
Required Courses for Advertising & PR Major (39 Credits):
| MCA 20900 | Introduction to Public Relations | 3cr. |
| MCA 21000 | Introduction to Advertising | 3cr. |
| MCA 35000 | Corporate Communications | 3cr. |
| MCA 36000 | Market Research | 3cr. |
| MCA 36200 | Public Relations Writing | 4cr. |
| MCA 36300 | Advertising Copywriting | 4cr. |
| MCA 37500 | Advertising Management | 3cr. |
| MCA 37600 | Advertising Planning | 3cr. |
| MCA 36800 | Media Planning | 3cr. |
| MCA 46800 | Advertising & Public Relations Workshop | 4cr. |
| Electives | 6 Credits worth of MCA-related Electives | 6cr. |
Two 3-credit Electives from the following list:
| MCA 21100 | Advertising & Public Relations Production | 3cr. |
| MCA 23300 | Intro to Journalism | 3cr. |
| MCA 29900 | Internship I | 1 - 3cr. |
| MCA 39900 | Internship II | 1 - 3cr. |
| MCA 36500 | Social Media Strategies | 3cr |
| MCA 37400 | Event Planning | 3cr. |
or any of the other Ad/PR electives offered throughout the year as listed on CUNYFirst.
Electives outside of Ad/PR, but applicable to the program, will be considered for elective credit (with prior Ad/PR Advisor approval.)
= Total Credits for B.A. in Communications Advertising & PR Major: 39 Credits
(*in addition to general degree requirements)
The Ad/PR Program primarily offers DAYTIME classes.
We regret that we cannot accommodate the academic needs of students who require evening courses.
If you are seeking an evening program in Ad/PR, please visit the CCNY website for The Center For Worker Education.
Last Updated: 03/13/2024 16:24